Your Professional Story

Personalize your profile.
Metzger suggests telling your story on LinkedIn by writing in the first person. “The print medium and the online medium are totally different, so their styles should be different. On the Web you have the opportunity to add more personality in a slightly more informal tone than you would on a résumé.”

Engage with the community.
“There are thousands of groups online, and that’s where the networking begins, because if you can offer your expertise, you can reach out to people who aren’t currently in your network.”

Use the tools that share your expertise.
One is the Answer section, which allows you to answer a variety of questions posed by the network. “If you have been selected as giving the best answer, it moves you up in the search rankings. You never know where the next person with a job is going to come from. Make use of all the services.”

(Continued on next page)