Ye raked in a reported $19 million Yeezy sales from a Super Bowl ad with no budget.
The rap/fashion mogul purchased a 30-second Super Bowl LVIII to promote his Yeezy line on Sunday night. The short, low-budget commercial showed Ye holding his cell phone and urging viewers to visit his clothing website to check out his latest drop.
“Hey y’all, this is Ye, and this is my commercial. And since we spent all the money on the commercial spot, we actually — we didn’t spend any money on the actual commercial. But the idea is I want you to go to yeezy.com,” the said.
He spelled it out for viewers and added, “I’m gonna write it at the bottom of the screen, and I got some shoes, and mmmm, that’s it.”
While 30-second Super Bowl commercials were going for $7 million to air nationally, according to CBS News, Ye’s ad didn’t air in every market, and he likely paid less for his regional spot, via The Hollywood Reporter. It was money well spent for the Yeezy founder as he reportedly made way more than he spent on the televised advertisement.
Ye took to Instagram after the ad aired to share a since-deleted post revealing the reported $19 million he made in Yeezy sales due to the Super Bowl ad.
“The people have spoken Yeezy.com” Ye captioned the post.
The post showed a screenshot from a member of Ye’s team who tallied up the millions Yeezy made in sales of the Pod socks, Box and Vultures t-shirts, and Wet bodysuits and rompers.
With $20 price points on everything, it was a steal for fans who saw the Yeezy Pods priced
at $200 before the Super Bowl ad, El Paso Times reports. After the price drop, the foldable futuristic socks that can be worn as shoes sold 266,000 units in one day.Amid the sale announcement, Ye shared a clip from an old interview where he discussed his desire to have Yeezy products sold for $20 during his collaboration with The Gap.
“Gap didn’t take it to $20 the way I wanted to because they were still trying to protect the classism of the idea of Balenciaga and the idea of Gap,” he says in the clip.
“YEEZY.COM EVERYTHING $20 AS PROMISED,” he captioned the post.
Ye appears to be staying true to his promise and keeping
the drop at $20. As of Tuesday, the low price tag remained in place.