Founder and Executive Director of The Mask Project, Dr. Atira Charles, has spent several of her professional years dissecting individual narratives and the necessity of masks for personal, professional, and organizational success.
Her expertise focuses on the many ways individuals manage their differences while striving in varying social and professional climates.
In preparation for the The Mask Mixer executive leadership session at the 2016 Black Enterprise Women of Power Summit, BlackEnterprise.com spoke with Dr. Charles as she eased the apprehension in claiming the masks we wear daily and shifted the focus to how each mask we wear can ultimately be empowering, but only if we let it.
BlackEnterprise.com: How did you get into developing a business around how individuals manage their identities?
Dr. Charles: I worked in corporate America and had some experiences, and I realized that people were presenting different selves at different points of the day; that was intriguing. I then started seeing it connect to how people evaluated them; their perceptions, and I thought this is a human experience but it’s definitely an experience that is a little bit different for minorities and women. I decided to create the mask project as an opportunity for people to stay connected to learning more about identities and, more specifically, to share their stories.
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A lot of times people feel alone in their experience of wearing masks and hiding parts of themselves, and I think there is a lot of power in people hearing other people’s experiences. With the mask project I can communicate that there are strategies and solutions. What I hope to do is transform the perception that a mask is a negative thing for hiding, into this transformative tool that we can use. What masks do you wear? What are the ones that can help you navigate your work experience or your personal life? What are ways that you can utilize an aspect of yourself that may not come out all the [time], but needs to come out more in certain spaces? It’s about the awareness of the masks you wear and the management of them. It isn’t about not having any mask. The reality is we’re human—we have a lot of identities and roles.
Do you think wearing any particular mask, at any given time, is necessary to thrive in corporate America?
Yes. We all have different mask profiles that work for us. We’re all in different environments with different needs. You have to not only be aware of who you are, but you have to be aware of the expectations of your environment. Your environment will dictate what you need to do to adapt.
How can one leverage their true identity with wearing the masks, when trying to move up the ranks?
They are one in the same. The identities that we have are the masks that we wear. It’s about knowing which one to pull out when. There is no place ever where we can bring 1000% of ourselves to any one given situation. Any part of who we are is a part of who we are. Accepting the good, the bad, and the ugly of who we are is what allows us to balance more effectively. It isn’t a matter of my real self vs. my fake self. It’s really the idea of being aware of your whole self.
Is wearing a mask necessary on the CEO level?
Yes. There are always going to be external expectations of you. There will always be people subjectively evaluating you. The reality is, being a professional woman of color, we always have to think about the consequences of our statements and actions differently than anybody else. We’re operating with two identities that are stigmatized–we’re black and we’re female. We always have to be aware of how we’re presenting ourselves. Your profile can shift, but being aware and managing never goes away.
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Is “code-switching†something that is still prevalent today when navigating professional and personal circles?Â
We have to ask ourselves based off of our analysis of the environment, ‘what’s necessary for this moment?’ The code-switch is the ability to go in and out of that. A code-switch is an example of having a comfort with going in between two different identities or masks. Code-switching is a necessity because our environments have different needs.
The mask is not simply something used to hide and conceal. A mask is part of who you are and it’s about strategically using it for your benefit.
You are founder and CEO of Think Actuality, LLC. What are the priorities you take into consideration when starting a new business venture?
The first thing is impact: what impact can I have [and] where? You also have to figure out the scope of the impact that you to have.
What are your three tips for cultivating success in professional or personal lives?
1. Be confident in your competence and stay in that lane.
2. Be more emotionally resilient.
3. Have a peace about who you are.
What are some ways you stay up to date with technology advancements in the workplace? Do you find it difficult to stay up to speed with the changes?
That’s actually on my to-do list. Everything now is multimedia. To stay competitive you have to have all these multimedia elements on your site. I’ve decided to sign up for a multimedia/digital marketing class to learn how to do it. I need to start doing it myself.
What can attendees expect of the Mask Mixer at the 2016 Black Enterprise Women of Power Summit?
I’m really looking forward to creating a safe space for women to share their stories. Also, to build relationships with other women who have common experiences.
For more information on Dr. Charles’s mask project be sure to check out www.OurMasks.com. You may also find her audio book, The Art of Unmasking: Peeling Back the Layers to Maximize your Personal & Professional Success, available on the site.
Learn more about identity management live at the 2016 Black Enterprise Women of Power Summit, March 9-12, 2016, Hilton Diplomat Resort & Spa, Hollywood, Florida.
Register NOW for the 2016 Black Enterprise Women of Power Summit.
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