You are constantly training. Athletes know that preparation is most important for success. Even after a major win–and the celebration– they get refocused on preparing for the next game. They also know that every time they approach the field, or get up to bat, it’s with the goal of performing better than they did the last time. “You don’t [just] play the game on Sunday; you play in preparation to play the game,†explained Don Coleman, CEO of the advertising firm GlobalHue. “So, you have to be very disciplined [in] how you eat, and how you get yourself in peak physical and mental condition. Then you go out and perform under pressure.â€