for the big guys, because the small business folks who have bought in to Web 2.0 are the true mentors, demonstrating to the big guys as well as other small businesses how these tools, along with the right mind-set, can be extremely successful. And with the average age of first time entrepreneurs coming down, colleges teaching entrepreneurship and social media as part of their curriculum, and a whole new generation being raised with all this stuff, I think traditional small businesses will have to adapt, and adapt quickly. So get used to the tools with the silly names, and use them to help you compete, thrive, and survive.
Brent Leary’s column on business technology appears weekly at BlackEnterprise.com. His blog can be found at www.brentleary.com.