events that your target customers attend.
Move when it’s time. The side product you create should be a natural evolution of where the business needs to go. Are clients routinely asking for or suggesting an item related to your core business? King-Bailey says if it’s complementary and you can create and market it cost-effectively, then go for it.
Create returning customers. Start by delivering consistent, quality customer service. Make sure your products and services match the hype, King-Bailey advises. Also, it’s important to innovate continually. She warns, “If all you have is a one-dimensional service, you’re done.”