who won the cash. It helps anyone looking to understand how the power of Web 2.0 tools and strategies can help them communicate with people in ways that were impossible not too long ago. Plus, the community in general wins as they should begin to see how the power of social media can be used to create excitement for ideas that can reach a wide audience, in a very short amount of time … without breaking the bank.
Brent Leary is Co-founder and Partner of CRM Essentials, an Atlanta based consulting/advisory firm. His blog can be found at www.brentleary.com.