Virtual Toolkit Offers Unique Interactive Community for Entrepreneurs

More than 500,000 new businesses are started across the country each year. But within five years, about 50% of those start-ups will remain open for business. Entrepreneurs who manage to overcome hurdles during those first few years have a greater chance of long-term success.

Now, there is a virtual tool box to help with the learning curve so that businesses thrive and survive tough economic times. From college grads to aspiring entrepreneurs to seasoned business owners, Business Accelerator from American Family Insurance, a provider of commercial insurance products, allows entrepreneurs in all stages of their business life cycle to take advantage of free business tools and coaching.

Whether a business is a start-up, seeking new growth opportunities, or looking for a buyer, it will encounter many challenges along the way, says Francisca Brown, multicultural marketing manager. Many entrepreneurs succeed through business coaching, she adds.

Business Accelerator provides live and on demand monthly articles and presentations from business owners and professionals, highlighting trends, strategies, and best practices. The free online resource covers four core business areas: marketing, sales, finance and operations, and leadership and growth. In addition, it offers opportunities for entrepreneurs to grow their businesses through games, contests and prizes.

Registered members will be able to interact with industry experts and small business visionaries during podcasts and live webcasts as well as a LinkedIn discussion group.