Vine reached an impressive milestone on Tuesday.
The video service announced via Twitter that it now has more than 40 million registered users–a significant increase from the 30 million users the service reported in early June. It’s been almost a year since Twitter acquired Vine and the short-video-taking app continues to prove that it’s a viable social platform, despite healthy competition from Instagram video and other services that preceded it like Viddy and Kik.
We've said this before and we'll say it again: this community – now more than 40 million of you – is amazing. Thank you for inspiring us.
— Vine (@vineapp) August 20, 2013
Many thought the app, which allows users to create six second videos, would become a thing of the past when Instagram announced users would be able to shoot 15-second videos with its new video offering. However, Vine continues to serve as a leader in the short-video market.
To see how you can leverage Vine, check out our articles on the Twitter’s video-based tool:
How Brands Get Innovative on Vine
Instagram Video vs. Vine: Why Popular Photo-Sharing App’s Latest Element Wins for Brands
5 Tips to Improve Engagement with Video-Sharing App Vine