Continued Coverage from Inside the 2015 International Auto Shows
On this edition of Our World with Black Enterprise, we continue our coverage of the 2015 International Auto Shows from both Detroit and New York City. First up, we sit down with Mark Fields, CEO and president of Ford Motor Company. His recent promotion to his current position was accentuated by the F-150 Raptor, winner of this year's Award for Truck/ Utility. Then, we visited the Mercedes Benz USA President and CEO Stephen Cannon, who gave us a tour of one of the new exciting cars driving off its manufacturing lines. John Mendel, executive vice president for Honda, shares his strategy for reaching a diverse market with his cars, and he's looking toward the sky for inspiration. Jim Lentz, chairman of Toyota North America, has a solid strategy to convince consumers to buy Toyota's newest and hottest cars. And finally Brian Smith, vice president for Lexus Luxury Division, explains why digital devices and technology inside this year's newest cars is taking luxury brand cars to the next level.