Venus Williams and K-Swiss Reconnect for The Glow Up Collection

Venus Williams continues her entrepreneurial journey as she collaborates again with K-Swiss on a new activewear line.

According to Footwear News, Williams and K-Swiss have reconnected for their second co-branded capsule, The Glow Up collection. The clothing line includes matching sets, leggings, shorts, jackets, and hoodies.

“EleVen by Venus is excited to be collaborating with K-Swiss again on a new, unique capsule collection,” said Williams. “K-Swiss has been an iconic brand for decades, so I loved creating looks that combine their timeless style with EleVen’s vibrant and sleek designs. With the ‘Glow Up’ collection, we created dynamic outfits that represent confidence, individuality, and versatility so our customers can feel their absolute best, both on and off the court.”

Williams also told Footwear News the reason she decided to partner with them as opposed to other fashion companies.

“When I think of K-Swiss — from when I was younger until now — I think of classics. It works with everything. It’s based on the California lifestyle, and I’m from California. They’re open to creativity and new ideas. The design is incredible. With all those different aspects, it’s a perfect

fit. I love being able to dive in to the archives. You look at 30 shoes together and your head spins. Their archive is just sick. I love the juxtaposition between the ’70s, ’80s and ’90s shoes. My personal favorite is the ’90s silhouette.”