Last week Twitter launched brand pages to all active advertisers on their social media platform. These enhanced profile pages will be accessible to every viewer (without other companies’ advertisements).
It will allow companies to drive traffic around their latest ad campaigns, product launches, breaking news, and overall timely content. The profile page will include a new header image so that users can shape the style of their pages to include logos, taglines and any other visuals. Brands will be able to promote a tweet to the top of the profile timeline. These Promoted Tweets will be auto-expanded to display embedded photos or video, right in the users timeline.