Donald Trump made a surprise appearance at Sneaker Con in Philadelphia to introduce his new $399 sneakers.
The businessman and 45th president of the United States was met with boos and some cheers while speaking at the Philadelphia Convention Center on Saturday. As Sneaker Con calls itself “The Greatest Sneaker Show on Earth,” it was the perfect place for Trump to debut his new golden “Never Surrender” high-tops.
The shiny shoes come in an all-gold finish with an American flag detail on the back and a capital T on the side. They’re being sold on a new website that sells other Trump-branded shoes as well as “Victory47” cologne and perfume for $99 a bottle. (If Trump wins the 2024 election against Biden, he will become the 47th president.)
“This is something I’ve been talking about for 12 years, 13 years, and I think it’s going to be a big success,” Trump told the crowd. “That’s the real deal.”
A video clip shared on Twitter/X shows Trump being booed while trying to unveil the shoes.
The jeers continued with attendees chanting “Let’s go Biden” in between booing the former commander-in-chief.
His sneaker launch came one day after a New York judge ordered Trump and his company to pay $355 million in fines related to inflated claims about his wealth over several years, including deceiving banks, insurers, and other parties by making false claims about his financial standing on official statements.
The $355 million judgment came weeks after Trump was ordered to pay the writer E. Jean Carroll an extra $83.3 million for tarnishing her reputation following her allegations of sexual assault against him.
Factoring in interest payments, Trump’s legal obligations could surpass half a billion dollars.