Tiger Woods has never ridden a motorcycle, but has a new endorsement deal with Hero MotoCorp, a manufacturer of the two-wheel bikes based in India. The five-year contract is expected to pay the golf star $6 million to $8 million annually, reported ESPN. His agent, Mark Steinberg, refused to reveal exact figures to the media on Dec. 3.
Hero MotoCorp is supposedly a huge brand within India. In 2013 to 2014, the company sold 6.3 million motorcycles and scooters, stated in a press release. Pawan
Munjal, the CEO and managing director of the organization said that Hero MotoCorp intends to expand into 50 global markets in the next couple of years. Though, Woods has only posed on one of the shiny motorcycles, Munjal said MotoCorp has already planned marketing initiatives with Woods.“…We believe that Tiger’s brand, Tiger’s recognition, Tiger’s attributes, will also lift and make the brand Hero as recognizable as Tiger,†Munjal said at a press conference in Windermere, Fla., on Dec. 3.
After an endorsement dry spell, this deal marks his largest deal in five years. However, athletic powerhouse NIKE remains Woods’ most-paying client. He has other contracts with EA Sports, Rolex, and other companies. Each year, he earns more than $40 million purely from endorsements, according to Business Insider.