This Black Woman Entrepreneur Created An App To Combat Racial Bias Within The Health Field

Racial disparities within the healthcare system due to to the lingering effects of systemic racism prevent thousands of Black and Latinx patients from receiving the adequate service they deserve. One Black woman is seeking to change that by establishing a new tool to help marginalized groups connect with doctors from their communities.

Kimberly Wilson is the founder of HUED, an app created to help Black and Latinx patients connect with doctors of colors for healthcare services. Wilson created the company after her own health scare exposed her to the disparities many like her face.

“As a 30-something, I was traumatized by this experience, and in that, I realized my story is the same as countless others, though many are unequipped to be their own self-advocate,” said Wilson to BLACK ENTERPRISE via email. “That was when I developed a solution for improving the patient care experience.”

Wilson says the COVID-19 pandemic has only given more exposure to the disparities Black and Latinx patients face when seeking healthcare services leading more consumers to the app. “Where investors and other stakeholders were uninterested and unbothered by the work that HUED was doing, even just a year ago,” she explains, “there’s been a spotlight on healthcare that is helping us to validate a problem that we’ve sought to address well before this moment in time.”

The health app recently partnered with Vaseline and award-winning actress Regina King to collaborate on a search tool to help people find dermatologists and other specialist doctors of color. “Through this partnership, we co-created a search tool with Vaseline specifically focused on helping people identify and connect with dermatologists of color and those experienced in treating skin of color,” said Wilson.

“The online platform will also offer educational resources that provide expert recommendations on how to treat and monitor skin at home, understanding when to seek a dermatologist for proper care, and how to best prepare for an appointment with the right questions and what to expect.”

Wilson went on to say that she hopes the services can help combat these disparities as a start to reform the system and help those within the community. “HUED’s solution not only reduces the economic toll of payers (resulting from racial disparities),” she says, “but also drastically improves health outcomes for people of color by allowing patients to search, review, and book culturally competent physicians that specifically understand their physical, mental, and cultural needs.”