Earlier this year, The Weeknd was deemed the most popular artist globally and now the Canadian-born singer has his sights set on dominating an entirely new industry while paying homage to his mother.
According to Variety, the Grammy winner has partnered with Blue Bottle Coffee on a new product line titled Samra Origins, aptly named after the singer’s mother. The line also honors The Weeknd, whose real name is Abel Makkonen Tesfaye
, and his Ethiopian roots.“Ethiopian culture is an important part of my identity and I’m proud to work alongside the Blue Bottle Coffee team to shine a light on Ethiopian traditions, values, and, of course, coffee,” said The Weeknd in a press release. “Growing up, I watched my mother perform Buna Tetu, a traditional Ethiopian coffee ceremony. This sensory experience helped shape my understanding of community and taught me to always honor my roots.”
The line of coffee products will become available on May 9. The limited release will highlight the Exceedingly Rare Ethiopia Wolde Faye Koricha COE #7, a single-origin blend that upholds centuries of traditions originated and perfected by Ethiopian coffee farmers, according to Variety.
The company credits its distinct flavor
profile to its processing method as well as its country of origin. Blue Bottle will debut the whole bean blend later this summer, with bags available for purchase online, at $65, and in select Blue Bottle cafes in the U.S., where it will also be offered as a cold brew variation.“Samra Origins melds my passion for giving back with the love of my ancestry. Ethiopia is the birthplace of coffee and I know Samra captures that quality while punctuating the special place Ethiopia has in my story,” The Weeknd told Variety
.Fans of the singer can also breathe a sigh of relief now that his highly-anticipated HBO Max series, The Idol, officially has a June 4 release date. It’s gearing up to be a busy summer for The Weeknd.