4) Invest in your brand. There’s nothing worse than representing yourself as a brand and having nothing to show for it. Don’t dare call yourself a brand if you don’t at least have a website and business cards. Invest in your brand because your brand is your future. Things like headshots, media kits, and an active social media page (or two) is very important for your brand and helps make you look more professional. You want people to be able to research you, take you seriously, and know how to find you. If you don’t have a professional digital footprint and a way for people to familiarize themselves with your brand, then you’re not going to make the impression you need to make.
5) Don’t give up. Branding is an ongoing process. You have to figure out what works and what doesn’t. You have to adapt to the fast-paced world in which we live. You have to be happy with who or what you represent. You might find that mid-year you’ll have to readjust some things. That’s okay. As long as you don’t abandon your brand and understand that this is a growing and learning process, you’ll stumble onto your success and see the fruits of your labor.
Don’t let 2016 kick in without a kick-butt branding strategy. These five tips will help you take charge of your brand and get favorable results. Try them out and observe your progress (accomplishments and setbacks). If you stick to it, this New Year could prove to be one of the best your brand has ever experienced.