There’s too much voiceover. Voiceover’s purpose is to complement your video. However, sometimes too much is done on the voiceover. In a one-minute video, you can usually get about 140 words in. Even though that may not seem like enough to get your points across, expert copywriters can easily help you tell your story in that amount of space.
The voiceover is badly recorded. It actually makes a big difference in the outcome of your video’s overall quality. Using a more enthusiastic voice, doing several takes and making sure to pronounce your words clearly and correctly are just a few things that can go a long way when it comes to the nature of your video.
The music wasn’t paid for. Unfortunately, if you don’t pay for the rights to use the tracks you’ve incorporated, it leads to trouble. YouTube now mutes your audio when you add music you don’t have the rights to. This can ruin your entire project, especially as audio is usually needed to understand a video. Try buying songs online for your productions; there’s all different royalty music that you can use to enhance your video.
The characters or animations are badly drawn. Using characters in your video can be helpful in telling the story, but having badly detailed illustrations can dampen everything. Using expert illustrators is important in maintaining good quality. No one likes to see poor animation or faces not drawn properly. Skilled drawers are your best option.
There isn’t enough movement. While voiceover can sometimes be too much, animation can often be not enough. Having movement on the screen is essential, and having enough movement is what keeps your audience engaged. No viewer wants to sit through a video with mostly narration with barely anything happening on screen. People want to watch your video, so give them something worth watching.
There’s no CTA (call to action). You can’t leave out a call to action in the closing statement of your video and expect to get a lot of sales. You want to leave off on a note that will have customers waiting to see more. Give them access to your web page or phone number so they have a way to contact you, and make sure to remind them why your product or service is for them.
A version of this article originally appeared on Meytin’s blog.