The Most Popular Vehicles With Ethnic, Women and Millennial Consumers

Volume Leaders — Millennials and Women
Top Women’s Vehicle	American Honda Civic	American Honda CR-V	Toyota Motor Sales Corolla
Top Women’s Luxury Vehicle	Buick Encore	Lexus RX	Mercedes-Benz, LLC C-Class
Top Ethnic Millennial Vehicle	American Honda Accord	Toyota Motor Sales Camry	Toyota Motor Sales Corolla

Volume Leaders by Ethnic Consumer Group
Top Vehicle — African American	American Honda Accord	Nissan North America Altima	Toyota Motor Sales Camry
Top Vehicle — Hispanic	American Honda Accord	American Honda Civic	Toyota Motor Sales Corolla
Top Vehicle — Asian Pacific Islander	American Honda Accord	American Honda CR-V	Toyota Motor Sales Camry
Top Vehicle — Native American	Chevrolet Silverado	Ford Motor Company F-Series	RAM RamÂ
Top Luxury Vehicle — African American	Cadillac SRX	Lexus ES	Mercedes-Benz, LLC C-Class
Top Luxury Vehicle — Hispanic	Lexus IS	Lexus RX	Mercedes-Benz, LLC C-Class
Top Luxury Vehicle — Asian Pacific Islander	Acura MDX	Lexus RX	Mercedes-Benz, LLC C-Class
Top Luxury Vehicle — Native American	Buick Enclave	Buick Encore	Buick Verano
Top Overall Ethnic Vehicle (Luxury or Non-Luxury)	American Honda Accord	Toyota Motor Sales Camry	Toyota Motor Sales Corolla

About The National Association of Minority Automobile Dealers
The objective of The National Association of Minority Automobile Dealers (NAMAD) is to pursue the meaningful presence and participation of minority businesses and diverse employees across all aspects of the automotive economic sector, including increasing the number of minority-owned dealerships in communities across America, advocating workplace and supplier diversity in the automotive manufacturing environment, and supporting minority engagement in the automotive retail sales and service sectors.

NAMAD, a 501(c)(3) non-profit, tax-exempt organization headquartered in the Washington, D.C. area, is committed to developing strategic relationships and advocating for the advancement of business policies and practices that ensure diversity and economic parity remain a priority in all aspects of the American automotive industry.

About IHS Automotive
IHS Automotive offers clients the most comprehensive content and deepest expertise and insight on the automotive industry available anywhere in the world today. With the 2013 addition of Polk, IHS Automotive now provides expertise and predictive insight across the entire automotive value chain from product inception–across design and production–to the sales and marketing efforts used to maximize potential in the marketplace. No other source provides a more complete picture of the global automotive industry.

IHS has been in business since 1959 and became a publicly traded company on the New York Stock Exchange in 2005. Headquartered in Englewood, Colorado, it is the leading source of information, insight and analytics in critical areas that shape today’s business landscape. IHS is committed to sustainable, profitable growth and employs approximately 8,600 people in 32 countries around the world.