The Most Popular Vehicles With Ethnic, Women and Millennial Consumers

Nominees for the very first Diversity Volume Leadership Awards were announced at the North American International Auto Show last week. Presented by The National Association of Minority Automobile Dealers (NAMAD) and IHS Automotive, part of IHS Inc. and a leading source of critical information and insight to the global automotive industry, the DVL Awards will annually celebrate segment leaders and focus on multicultural automotive buyers.

The DVL Award nominees have demonstrated the highest new vehicle registrations with ethnic, women and millennial consumers. New vehicle registration data from IHS Automotive has been used to determine the nominees based on 2015 model year actual U.S. personal new vehicle registration volumes (October 2014 through September 2015). This year’s awards are based on an analysis of more than 13 million personal new vehicle registrations.

Here are the nominees for the 2016 Diversity Volume Leadership Awards:

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