Users must purchase Blazetrak credits–one credit begins at $15–and the number of credits vary based on whom the user is making a submission to. If a video response is not furnished within 30 days, the user has the option to wait longer, or they can request their credits back and submit to someone else. A premium account for $49.99 a year offers the ability to skip to the front of the line and the option of immediate credit refunds. A revenue sharing agreement with Blazetrak provides incentive for the industry professionals to respond to as many submissions as possible.
While still in beta, Blazetrak generated just under $1 million in revenues for 2011. Grammy award-winning music producer/songwriter Bryan-Michael Cox has used Blazetrak since its inception. “This is one of the most resourceful music-based websites that I have seen; it’s the real deal for those trying to break in. Results happen, and people get real opportunities,†he says.
With four full-time employees, the company has recruited 400 music professionals including Mathew Knowles, Andre Harrell, Big Boi of Outkast, and Rodney “Darkchild†Jerkins. The addition of Facebook, Twitter, and an upcoming reward system aided in increasing the user base, says Harrison, who predicts the company will generate $1.5 million to $2 million in revenues by year end. In the future Blazetrak looks to cross over into other industries.
–Rod L. Wilson