The 3 Things That ‘Really’ Make Goals a Reality


“There’s a connection that’s made between the brain and the progress of where we’re goin ghwne things are written and we see it,” says JoJo Brim, entertainment manager and founder of life coaching firm Playbook LLC

Brim has seen many achieve success.  He was also Creative Director for Russell Simmons’ advertising agency, Rush Media, and General Manager of L.A. Reid’s LaFace music label.  In addition Brim, has overseen gold and platinum albums for scores of artists including LL Cool J, Ashanti, and Dru Hill, in addition to producing for Motown, Island Records, and Uptown Records.

“Most people don’t share their goals or do things like keep progress reports because they don’t want to be held accountable. They don’t want to look crazy.  But guess what?  When people really put themselves out there and their credibility is at stake, they step up,” adds Brim.

To summarize, if science and experience prove to be true, the 3 things you must do if you want to achieve your goals are:

  • Write them down:  Include a timeline and action steps.
  • Share them with someone you trust, even better if you share them with a group.
  • Provide regular reports of your progress to that person or people

Also remember, that ‘life happens,’ by reviewing your goals and checking your progress on a regular basis, you’ll also know when it’s time to change course….Just don’t forget to tell your friends.


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