On October 21, 2013, Sean “Diddy” Combs and Keith Clinkscales fulfilled their dream of bringing music videos back to television.
REVOLT TV promised to be a new multi-genre music cable channel for the people, by the people, starring people we all knew and loved. With Diddy as the consummate showman-slash-businessman, and Keith Clinkscales as his right-hand CEO, the duo combined their respective love of music with extensive relationships inside and outside the music industry to create a network in a space abandoned by VH1 and MTV.
On the channel’s initial launch, REVOLT TV was heralded as being one of the largest independent network launches in cable television history. As REVOLT embarks on its first year anniversary, we take a look at Combs and Clinkscales’ baby, and breakdown 10 things you didn’t know about the channel.
Revolt TV Creates Opportunities For Millennials
Combs, Clinkscales and other key members of REVOLT’s executive team embarked on a cross-country tour to debunk the myths about what millennials want from marketers. They took what they learned from their “Road to Truth” tour and developed REVOLT’s “7 Steps To Millennial Engagement” plan, which used the findings to create new opportunities for brands and clients for real-time marketing.
RELATED STORY: Diddy’s Revolt: 3 Boss Moves Lessons on Disruption, Reinvention & Millennials Changing the Game
Revolt Is One Of Many Black Networks On-Air
Combs joins names such as Oprah Winfrey, Magic Johnson, Cathy Hughes, and Debra Lee as one of the most powerful entities in media to own their own network.
Don’t Worry If Diddy Writes Rhymes, He’s Balling Anyway
Forbes already listed Sean Combs as one
of hip-hop’s most wealthiest individuals, as he raked in $700 million. A year later and a network to call his own, and Combs netted an extra $120 million for his majority ownership in the company.Revolt Stands Atop The New Networks
Standing in competition with REVOLT are Magic Johnson’s Aspire, Robert Rodriguez’s El Rey, and Constantino Schwarz’s BabyFirst Americas – all through Comcast. A year later from when they all launched, a healthy share of millennials (with and without kids) all tune into Combs’ channel.
Revolt Handpicked Legendary Executives
Sure, Sean Combs may be marketed as the face of the company and be chief owner, but he’s not alone in running REVOLT. Combs handpicked Keith Clinkscales (20 years experience, helped to found VIBE Magazine); Andy Schuon (MTV); and Val Boreland (Comedy Central) to serve as REVOLT’s “dream team.”
Revolt Aims To Spotlight Next-Gen Artists
As the MTV for the NOW generation, REVOLT stands at the threshold of being able to call out and place a light on the future stars of music. Whether it’s world premiering a music video from a growing international star or just kicking the latest from Drake, REVOLT is the place to see the artists of tomorrow, today.
Revolt TV Amassed 50 Million Viewers
Many questioned the ability to bring a music video channel in the age of Soundcloud and YouTube. But, a year later, here we are celebrating REVOLT TV’s 50 million viewership that no one else doing it has.
Revolt TV Is Seen More On Twitter Than Competition
REVOLT TV as the social media channel of young viewers is seen twice on Twitter over other music channels such as Fuse, VH1, and MTV. It’s seen three times more on Twitter than those who look at tweets about E! Network. REVOLT is standing above its competition.
Revolt TV Wants Your iWhatever
According to Keith Clinkscales, REVOLT TV is aiming to flood your mobile, tablet, and computer to the tune of one billion devices the world over. Not bad at all.
Revolt TV’s Advertising Collaborations Reach Big Numbers
Combs is one of America’s biggest businessmen. Recently, he partnered REVOLT TV with Fiat for an unique partnership. The commercial that debuted with Combs in the desert netted Fiat its highest monthly sale in the company’s history.
What more would you like to see from Diddy and Revolt TV?! Share your thoughts below!