Video On Demand More Diverse
Cable television is doing a better job of targeting content that appeals to Asian, Hispanic, and African American viewers, including that in movies, live concerts, and network shows. Comcast, Cox Communications, and Time Warner Cable are increasingly turning to video on demand to attract and retain multiethnic subscribers, reports Multichannel News. Cable operators are using a mix of fee-based and free on demand content that is ethnic and language specific, from Bollywood to black Hollywood films.
This article originally appeared in the November 2009 issue of Black Enterprise magazine.