‘Take That, Rewind It Back!’ Usher’s Streaming Numbers Rise Following Super Bowl Announcement

Following Apple Music’s announcement that consummate showman Usher would be headlining the 2024 Super Bowl halftime slot at February’s big game, the R&B icon’s streaming numbers have gone through the roof.

After fans rallied for the singer to take on sports’ biggest stage, the NFL, in partnership with Roc Nation, made it official, sending people into a frenzy of nostalgia to “pregame” for his performance. The 44-year-old’s old and new music saw a significant bump in streams since Sunday, Sept. 24.

According to Billboard, Usher’s music received a 16% increase in overall listens, with certain tracks dominating replays. His latest single, “Good Good,” features Summer Walker and 21 Savage, reportedly gained 1.1 million streams in the two days following the Super Bowl announcement.

Earlier Usher tracks also benefited from the momentous announcement. Tidal reported that “You Make Me Wanna,” the lead single from the singer’s My Way album, saw a 55% streaming boost, while “Superstar” from Usher’s diamond-certified Confessions album was the most popular track after the announcement. “Yeah!”, “My Boo” and “DJ Got Us Fallin in Love” are other Usher songs that music lovers have streamed back into popularity, bringing in an additional 2.4 million listens. Usher’s massive hit “Yeah!” also brought users to Amazon’s music streaming service, with a reported 140% increase in listens since Sunday’s big news.

Usher has completely cemented his icon status, starting with an appearance on NPR’s “Tiny Desk Concerts” in June 2022, the most watched in the series history, which led to his newfound reign as the King of Las Vegas due to his My Way: Residency popularity. From festival appearances to making headlines for being as talented, charming, and drool-worthy as ever, the dimpled superstar has claimed his rightful place on the Mount Rushmore of the world’s greatest entertainers, and it seems his next chapters will be even better than those of his past.