Are there any strengths and skills that came up over and over again? Did you discover some perceptions that don’t match up to how you would like to be seen? If so, prepare to take action to fix it.
Develop a compelling narrative —Your brand is much more than your job description or title. It is defined by your relationships, and the value that you’ve delivered over time. Let your previous experience shine to help you stand out.
Take action: Develop 1-2 sentences, which describe your personal “unique selling proposition.â€Â Focus on the value your previous performance brings to your new career and how you do it uniquely.
Create your own platform — How can anyone help support your new career, if they don’t have a clue what you’re up to?
Take action: Register your own internet domain name. Update resume and social media accounts: Facebook, LinkedIn, resume, etc. and make sure your messaging is consistent. Showcase your work and produce content relevant to your industry on your personal website.
Communicate with your network & promote yourself  — A blend of good ole’ fashion networking events and social media can have a huge impact on re-branding. Blogs, podcasts, YouTube videos, and other forms of social media are all great platforms for promoting your passion and expertise.
[Fashionpreneur Gives Tips for Young and Aspiring Entrepreneurs]Â
Take action: If you fail to plan, you plan to fail. Be strategic and seek opportunities and industry events to showcase your expertise or portfolio. For instance, if you’re currently a computer programmer with a desire to transition into filmmaking, create a short film and invite your family, friends, and co-workers to watch your latest project. You could also submit your film to an independent film festival, join Twitter chats, or Periscope, etc., to engage in conversation with like-minded people, or you could volunteer to film events where you can establish credibility for your brand.
The most important thing to remember is that your personal brand is more about people’s perception of what you do, not what you say.