NBA star Stephen Curry released his fourth signature shoe, Curry 11, under Curry Brand powered by Under Armour on Oct. 13.
The 11th iteration of Curry’s signature shoe is equipped for the first time with dual-density Under Armour Flow technology to help players stay at the top of their game like Curry. Its design has a “bold and disruptive flair,” according to a press release by Under Armour provided to BLACK ENTERPRISE
via email.Curry is a big name in the league and is known for his three-pointers. According to the release, the new iteration supports an athlete’s game through a comfortable fit with “a softer top loaded piece.” Another feature of this design is “a segmented plate that helps athletes maintain stability throughout the midfoot and underfoot with more flexibility at the forefoot,” per the release.
The point
guard for San Francisco’s Golden State Warriors said about his Curry 11 shoe, “When designing this shoe, we wanted athletes to have the ultimate experience on and off the court – both when it comes to comfort and to traction – and the Curry 11 does just that. Nodding to the ‘Future of Curry,’ this shoe is designed to set the season’s tone for what is in store for Curry Brand. I know I have a lot left on the court and Curry Brand itself is truly just getting started.”Under Armour also highlighted a change in the upper insole of the shoe. According to the press release, Curry 11 features Under Armour’s proprietary Warp technology, an upgrade from previous iteration Curry 10.
The NBA star said, “To be on the 11th signature shoe is an honor and something I get really excited about – unveiling what we have been working on, allowing people from all over the world and the next generation to be a part of the story.”
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