In honor of Social Media Week (SMW) that is running from February 23 to February 27 in New York City and in other major cities throughout the world such as Milan and Hamburg, BESportsBiz takes a look at the social media presence of the top earning African-American NBA players. This list may be a tale-tale sign as to how Twitter followers and Facebook likes correlate into gaining major endorsements…or not. [Related: Sports Anchor Denounces Racist Signs On-Air] We correlated the earnings of players as published by Forbes with the player's number of Facebook likes and Twitter followers.  According to Forbes, LeBron James of the Cleveland Cavaliers comes in Number 1 as the top earning player when you combine salary and endorsements. His social media ranking also makes him Number 1 on our NBA ballers social media list. James' combined Facebook likes and Twitter followers is 41.7 million, almost 15 million more than Kobe Bryant who comes in No. 2 in our social media ranking. Kevin Durant, who is No. 2 in earnings, is No. 3 in our social media ranking with 19.2 million combined Facebook likes and Twitter followers. See the Top 5 NBA earners and their social media ranking here. Follow @BESportsBiz. LeBron James Social Media Rank: No. 1 Earnings Rank: No. 1 Team: Cleveland Cavaliers Total Earnings: $64.6 million with salary and endorsements FB: 22.5 million Like him here. Twitter: 19.2 million Follow him here. Total FB and Twitter: 41.7 million Kobe Bryant Social Media Rank: 2 Earnings Rank: No. 3 Team: L.A. Lakers Total Earnings: 49.5 million with salary and endorsements FB: 21.2 million likes Like him here. Twitter: 6.29 million followers Follow him here. Total FB and Twitter: 27.4 million Kevin Durant Social Media Rank: No. 3 Earnings Rank: No. 2 Team: Oklahoma City Thunder Total Earnings: 54.0 million from salary and endorsements FB: 9.9 million Like him here. Twitter: 9.39 million Follow him here. Total FB and Twitter: 19.2 million Derrick Rose Social Media Rank: 4 Earnings Rank: No 4 Team: Chicago Bulls Earnings: $38.9 million FB: 10.7 million Like him here. Twitter: 2.17 million Follow him here. Total FB and Twitter: 12.8 million Carmelo Anthony Social Media Rank: 5 Earnings Rank: No 5 Team: New York Knicks Total Earnings: $30.5 Twitter: 6.24 million Follow him here. FB: 5.1 million Like him here. Total FB and Twitter: 11.3 million