need to enlist 4 or 5 of your colleagues to perform some random acts of Web socialism–commenting, linking, e-mailing, DIGG-ing, and Stumbling. Also sign up with FeedBlitz to allow people to sign up to receive e-mail notification when you post a new entry. Also check out FeedBurner and their free suite of tools to help you promote and track blog traffic.
There are many more tools you’ll need to add to your tool belt as you begin your blogging career, but these should help you get off to a fast start.
Brent Leary’s column on business technology appears weekly at BlackEnterprise.com. His blog can be found a twww.brentleary.com.