This two-year-old site has positioned itself as the “fastest and easiest way to pool funds with friends.”
It differs from Kickstarter and Indiegogo in that users can use the site to pool money for everyday events and projects, like collecting contributions from each person going to a group picnic.
The company keeps 2.5% of transactions and charge a 2.5% processing fee for each contribution.
When the Don Sterling fiasco heated up after he made racist comments about blacks, fans started a campaign on the site to raise $600 million to buy the Los Angeles Clippers and turn the basketball team into a nonprofit.