Serena Williams Launches Second Collection In Partnership With Away

Serena Williams Launches Second Collection In Partnership With Away


Serena Williams has announced the arrival of her latest travel and luggage collection in partnership with Away.

The new collection features a variety of luggage and travel essentials, including never-before-seen silhouettes by Away. The latest Away x Serena Williams collection boasts sleek features, new colors, and a custom exterior print that shows off the tennis great’s unique, bold style.

This particular collection, which unites her passion for travel with her desire to spend time with her family, includes luggage for everyone—from a Kids’ Carry-On and Mini Convertible Backpack Tote to a Pet Carrier. It also features versatile accessories that adapt to any travel scenario.

“Travel has always been ingrained in my identity, both professionally and personally, which is why I am so excited to continue my partnership with Away. Despite the current limitations of travel, being able to bring this new collection to life has been such a rewarding, collaborative process,” said Williams in a written statement.

“With this latest phase of our work together, I’m thrilled to share a collection that speaks to the new realities of travel and highlights my personal take on design and functionality, all with the hope that it can get people excited for the future.”

“Although the world has changed dramatically since we first announced Away’s partnership with Serena Williams at the start of 2020, anticipation and excitement for the future of travel is growing exponentially,” said Jen Rubio, co-founder and president of Away.

“Serena’s role as a world traveler, mother, athlete, and businesswoman gives her a unique perspective, which we are proud to bring to life through this collaboration. If there is anyone who can keep people inspired and dreaming about their next adventure, it’s Serena Williams!”

The Away x Serena Williams collection is now available for purchase on awaytravel.com as well as in Away’s 12 retail locations in the U.S., U.K., and Canada.


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