Serena Williams Invests in $5 Million Funding Round for Bitcoin Rewards Company Lolli

Serena Williams has added bitcoin rewards company, Lolli, to her investment portfolio. Serena Ventures has backed a $5 million raise for Lolli’s pre-Series A funding round. Serena’s husband Alexis Ohanian has also made an investment via Seven Seven Six.

“I’m excited to announce my investment in Lolli, a company on a mission to make bitcoin more accessible,” Williams said in a statement. “Earning and owning bitcoin is a step towards financial inclusivity for all people.”

Serena Williams Supports Bitcoin Rewards

Lolli was founded in 2018 by Matt Senter and Alex Adelman. It allows anyone to earn free bitcoin rewards on purchases at over 1,000 stores. According to the website, Lolli is the first bitcoin rewards application that allows people to earn and own bitcoin when they shop online.

The company currently offers shoppers up to 30% back in Bitcoin rewards. You can shop at popular stores such as Sephora, Nike, Staples, and Microsoft to start earning rewards. To date, shoppers have accumulated over $3 million in bitcoin rewards.

“We started Lolli with the goal of making it easy to earn, own, and share bitcoin,” The Lolli Team shared on their website. “We strongly believe in bitcoin’s power as a global alternative currency and universal store of value.” The team is on a mission to share bitcoin with as many people as possible around the world.

How Bitcoin Rewards Work

Lolli partners with top brands around the world. When Lolli users shop on partner sites, Lolli receives a percentage of the sale. Then, the company splits the proceeds with users. This is how shoppers earn free bitcoin in their Lolli wallet.

To get started, you can add Lolli to Firefox or Chrome. Then, you’ll receive a notification when you’ve landed on a partner site. Finally, you’ll earn free bitcoin or cash when you checkout using Lolli.

“We’re thrilled to be working with Seven Seven Six, Serena Ventures, and a fantastic team of investors in creating the easiest way for people to earn bitcoin when they shop,”  says CEO Alex Adelman in a statement. “This is an exciting time and opportunity to accelerate adoption and increase accessibility to bitcoin.”