Serena Williams Calls Out Newspaper For Using Questionable Article Title and Wrong Photo: ‘Do Better’

This story first appeared on Entrepreneur.com

Twitter went wild on Wednesday after a New York Times article was published about Williams’ VC fund. Serena Williams isn’t staying silent in the face of an oversight by The New York Times.

The paper, which printed an article about Williams raising a whopping $111 million for her new venture fund (which is focused on “early stage” companies and is aptly named Serena Ventures) made several questionable decisions in its print publication of the story on top of one major error.

For starters, the 23-time Grand Slam champion was not named by her name in the article title but instead dubbed “Tennis Star.” That oversight might just raise a few brows, but combined with the articles small-sized display towards the side and bottom of the page, it made Williams feel not-so-great.

But perhaps the worst of all was that the NYT chose to include a photo of Williams yet actually printed a photo of her twin sister, seven-time Grand Slam champion Venus Williams. Serena Williams took to Twitter to voice her frustrations in a short but powerful statement.

“No matter how far we come, we get reminded that it’s not enough. This is why I raised $111M for @serenaventures. To support the founders who are overlooked by engrained systems woefully unaware of their biases,” Williams penned on social media.

“Because even I am overlooked. You can do better, @nytimes.”

Williams’ response garnered over 16,600 likes on Twitter and over 4,100 retweets including quoted retweets. Many fans rallied behind the athlete in support, calling the error “disgraceful” and “shameful.” The NYT shortly thereafter tweeted out a statement directly in response to Williams regarding the error in print.

“This was our mistake. It was due to an error when selecting photos for the print edition, and it did not appear online,” the Tweet read.

“A correction will appear in tomorrow’s paper.”

However, many still weren’t having it, with many calling out the fact that the paper’s response was “not an apology.”

“I was a photo editor for years. No way I would make this mistake because our editorial department was rigorous,” Lisa Thais Tweeted in response.

“You make these mistakes on an almost daily basis. And it shows.”

Serena Ventures is a VC firm that currently has over 60 investments in its portfolio, including Propel, Cointracker and Masterclass.

“The venture capital ecosystem needs an inclusive player with the platform necessary to enact change at scale, and this fund gives us an opportunity to take our mission to the next level,” the company said in a statement.

“The best is yet to come.”

Williams runs SV alongside Alison Rapaport.