Rihanna‘s latest photoshoot shows that she’s bringing the family into her successful business empire. Her pictures featured a special guest star, her and A$AP Rocky‘s son, Rza.
The mother and son duo were featured in Savage X Fenty’s new maternity campaign. The capsule collection was designed by the “Bad Gal RiRi” herself, as reported by Complex.
The line includes three different bralettes, including a “Savage Not Sorry Lace,” a floral design, and a Savage X Cotton style. In addition to the undergarments, a oversized T-shirt with a logo of phrase “Make More Babies” is also available for purchase. The prices for the pieces range from $35 to $60.
To keep the needs
of all moms at the forefront, the bralettes also come with one-hand functionality alongside a nursing sling and claps, providing accessibility and ease for breastfeeding. The back closure has an additional fourth row that can also be adjusted as one’s pregnancy evolves. Of course, inclusivity in sizing is the norm at the lingerie brand, with sizes from XXS to 4X.Rihanna revealed her vision behind the collection to Vogue: “The new maternity capsule is about bringing that confidence and comfort to moms at every stage of their journeys,” says Rihanna.
“I want to remind people that you can still channel sexiness and feel good while being a parent.”
The maternity line comes at a perfect time, as Rihanna is expecting her second child with A$AP Rocky, which she revealed during her Emmy-nominated Super Bowl Halftime Show performance in February. Although the singer-turned-entrepreneur has since stepped down as CEO of Savage X Fenty, her role as the face of the company remains strong.
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