Rihanna And Her Baby Bump Star In Pharrell’s First Louis Vuitton Campaign

Rihanna and her baby bump were the inaugural stars of Pharrell’s first-ever Louis Vuitton campaign that teases his first menswear show as creative director.

Pharrell took to Instagram on Thursday, June 15 to share a photo of himself standing in front of a giant billboard in Paris that shows pregnant Rihanna modeling his Louis Vuitton menswear collection for Spring-Summer 2024.

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The photo tease comes days ahead of Pharrell’s official debut as Louis Vuitton’s menswear creative director at Paris Fashion Week, Hypebeast reports. The partnership was a long time coming with Pharrell first collaborating with LV and Nigo back in 2004 with his “Millionaire” sunglasses collection.

Pharrell was named the new creative director of menswear in February. He was selected to succeed the late Virgil Abloh who passed away in November 2021 at age 41.

Rihanna and Pharrell are no strangers. The two collaborated in 2017 on N.E.R.D’s “LEMON.” In 2020, Rihanna teased the music she was recording with Pharrell for her new album, which has yet to be released or announced.

The Bajan superstar also has a solid relationship with the LVMH conglomerate as the company has a stake in Fenty Beauty and helped launch the Fenty luxury line, as noted by Fashionista. Rihanna has been slowing down her public sightings as she prepares to welcome her second child with rapper A$AP Rocky.

The “Diamonds” singer announced her pregnancy in February while headlining the Super Bowl halftime show. She remains mum on her plans for baby number two, just as she did with the birth of her son in May 2022.

It was only recently that word got out on what Rih and Rocky decided to name their first child. Baby Rza celebrated his 1st birthday last month at Wu-Tang-inspired party his celebrity parents threw for him.