TikTok is the newest social media platform soaring in popularity; producing a new crop of content creators. You already have a ton of celebrities capitalizing on the trend with Bajan superstar, Rihanna, taking it one step further with her Fenty Beauty brand.
Last week, the beauty mogul unveiled her new TikTok house in an exclusive partnership with the platform to fulfill the singer’s vision of creating a new wave of content creators. The house is in Los Angeles and will be available for TikTok stars with a video-ready natural light, beauty stations, and a make-up pantry for all their cosmetic needs. “We are standing in the official first Fenty Beauty TikTok home,” she said at the launch party. “I just wanted to create a platform for the next wave of content creators. I think our generation is the sickest, the illest, the most creative. I can’t do it alone, so to join in with the people who are influencing the world and my community and my generation, this is a hub.”
Rihanna debuts new TikTok house in Los Angeles:
“We are standing in the official first Fenty Beauty TikTok home. I just wanted to create a platform for the next wave of content creators. I think our generation is the sickest, the illest, the most creative.” pic.twitter.com/OYgnRVMRKC
— Pop Crave (@PopCrave) March 9, 2020
In addition to unveiling the new house with a big launch party, Rihanna also invited some of the platform’s biggest superstars to celebrate the occasion. Some of the house guests included Makayla (@makayladid), Kamaboko Gonpachiro (@challxn), Savannah Palacio (@savpalacio), and Dawn (@thedawndishsoap). The TikTok stars were supplied with a full collection of Fenty products like the Killawatt Highlighter and Full Frontal Mascara for their beauty videos and tutorials.