October 1, 2020
Rihanna Launches Men’s Collection of Savage x Fenty Featuring Brand Ambassador Christian Combs
Rihanna is expanding her Savage X Fenty lingerie line to include a men’s collection, which is scheduled to be released on Friday. She is also introducing a new brand ambassador, who happens to be an heir to Hip Hop royalty, Christian Combs, the son of entertainment mogul Sean “Diddy” Combs.
According to The New York Daily News, this will be Rihanna’s first collection of men’s loungewear and underwear. This news comes right before the scheduled Savage X Fenty Fall/Winter 2020 show also on Friday. The show, which can be exclusively viewed on Amazon Prime Video, will feature Lizzo, Willow Smith, Paris Hilton, and Demi Moore, with performances by Roddy Ricch, Mustard, Ella Mai, Travis Scott, Bad Bunny, Miguel, and Rosalia.
“It’s lit !! S/O @badgalriri 👸🏾I have my new line in collaboration w/ @savagexfenty Coming out OCT 2!!! 🔥🔥 Don’t wanna miss this ! Tune into Amazon to see it live !”
It will be an 11-piece capsule collection that will feature woven and knit boxers and swimming trunks with the Savage x Fenty logo imprinted around the waistband. The line ranges between $12 to $70 and includes a satin monogrammed pajama set accentuated with a smoking jacket.
“I wanted to create men’s wear styles that everyone can wear,” Rihanna said in a written statement. “And after Christian did such a great job at the 2019 fashion show wearing men’s, I knew we had to have him as a collaborator.”
Christian Combs, who also has the rap moniker of King Combs, is the son of Sean “Diddy” Combs and late model Kim Porter, who passed away on November 15, 2018.