Rihanna’s budding beauty empire cannot be stopped, not even by the coronavirus.
After successfully launching Fenty Beauty in 2017, an inclusive makeup line valued at $570 million, a Savage x Fenty lingerie collection that is giving Victoria’s Secret a run for its money, and Fenty Maison, which made her the first black woman to lead a major luxury fashion house, the 32-year-old mogul is gearing up to drop a highly anticipated skincare collection.
Born Robyn Rihanna Fenty, the superstar confirmed in the May 2020 issue of British Vogue that the Fenty Skin line is set to drop soon. “Skincare, it’s the truth. It either works or it doesn’t. There’s nowhere to hide,” she told the publication.
There is no set date on when fans can expect the skincare line or an indication of the type of products that will launch. However, the Fenty Skin trademark that she filed with the United States Patent and Trademark Office last year states that it covers “medicated and non-medicated skincare, soap, body care and personal care products (excluding color cosmetics, perfume and other fragrance-only products), and related accessories such as kits, tools and applicators.” According to the magazine, fans can also expect the line to meet the same standards of perfection and quality that distinguishes Fenty Beauty.
During the interview, Rihanna also revealed that she has complete control over everything Fenty Beauty releases, including the shade names and the marketing language. “Oh yeah! I write all of the copy for the websites, the product descriptions, product names, the color names…” said the. “I do have a huge team, but I just don’t necessarily think their tone is mine. I’d feel like a fraud selling something that I can’t stand by.”
Earlier this month, Rihanna’s nonprofit, Clara Lionel Foundation, donated $5 million to various organizations that are fighting to stop the spread of the coronavirus. New York Gov. Andrew Cuomo publicly thanked the philanthropist in a tweet
Thursday for her donation of PPE (Personal Protective Equipment) to New York state.Before the coronavirus imploded into a global pandemic, the Bajan beauty mogul partnered with TikTok to open a Fenty Beauty TikTok at the beginning of the month. The house, which is located in Los Angeles, will be available for TikTok stars with a video-ready natural light, beauty stations, and a make-up pantry for all their cosmetic needs.
“We are standing in the official first Fenty Beauty TikTok home,” she said at the launch party. “I just wanted to create a platform for the next wave of content creators. I think our generation is the sickest, the illest, the most creative. I can’t do it alone, so to join in with the people who are influencing the world and my community and my generation, this is a hub.”