REFORM Alliance Names Wallace Peeples Chief Marketing Officer

The REFORM Alliance believes that Peeples, who also co-hosts the 'Million Dollaz Worth of Game' podcast, will help shake up its marketing campaigns, which are set to roll out later in the year.

According to a press release the REFORM Alliance shared with BLACK ENTERPRISE, the organization has named Wallace Peeples, otherwise known as Wallo267, as its new chief marketing officer. Peeples will be primarily responsible for developing long-term marketing strategy, brand innovation, and activation. Peeples believes his experience with the parole and probation systems will help him in his new role.

“I am honored to be taking on this role at REFORM and for the opportunity to help uplift system-impacted communities with new resources and programs,” Peeples said. “My firsthand experience with the parole and probation system, I believe, is key to helping advance REFORM’s mission.”

According to the press release, the REFORM Alliance believes that Peeples, who also co-hosts the Million Dollaz Worth of Game podcast, will help shake up its marketing campaigns, which are set to roll out later in the year. The campaigns, as the press release states, will be informed by Peeples’ direct experience with the criminal justice system after he served 20 years in prison.

Peeples, who is on parole until 2048 as a result of his interactions with the criminal justice system, possesses the insights of someone who has been negatively impacted by the justice system and knows how important it is that the stories of others who have been similarly impacted not be lost or forgotten by the general public.

REFORM Alliance CEO Robert Rooks shared his excitement over the appointment of Peeples. “We’re so excited to have Wallo267 join REFORM as our new Chief Marketing Officer,” Rooks said. “Wallo267 is a son of Philadelphia, the city where REFORM Alliance was born. Through hard experience, he developed a life philosophy rooted in accountability, second chances, and never giving up. Today, he carries that message of hope to his millions of social media followers. He never forgets where he came from, and he’s used his vast reach and influence to shine a light on people the world too often ignores. I’m grateful that he’ll use his unique skills to bring REFORM’s work and mission to an even wider audience and to support our work of transforming probation and parole.”

Peeples also has a long relationship with Meek Mill, one of the board members of the REFORM Alliance. He stood with Meek as he celebrated the passage of the probation reform bill SB 838, and on the day the Philly rapper was sentenced, which launched the #FreeMeek movement on social media and helped birth the REFORM Alliance in earnest.

In its five years of existence, the organization has gotten 18 pieces of bipartisan legislation passed across 11 states and assisted 800,000 people out of the justice system and into finding wellness and work on the other side.