The Nicki Minaj Factor: 3 Career Lessons on Rebranding For Milliennials

Is it safe to say that the colorful wigs and wild costumes are a thing of the past for Nicki Minaj? Maybe.

The head Barb in charge was the talk of the Web when she stepped on the scene to promote her new movie The Other Woman in a toned-down look that had everyone taking note of the 31-year-old’s natural beauty. And while the queen of Young Money says that her new look isn’t so new (since she wore her natural hair and conservative makeup in the early stages of her career), we can’t help but highlight the important lesson that the rapper-turned-actress has taught us about professional re-branding to elevate our careers.

No matter what professional stage you’re in or what career field interests you most, below are three common career moments that signify it’s time for a change:

Switching careers: A recent University of Phoenix survey found that almost 80% of professionals in their 20s want to change careers, followed by 64% in their 30s and 54% in their 40s. Needless to say, sticking to one career throughout your entire professional life is becoming less common and in many situations a career field switch may require you to have a different look or approach to professional branding. Either way, don’t allow your image and fear of change be the reason you can’t get your dream job and are frowned upon during your interview.

Taking on a new position: As you move up the ladder in your career and take on more advanced roles within your field, experts advise that it’s important that you not only act the part but also look the part. In any company, the CEO or president is always in meeting or presentation mode and ready to make a new business connection, thus they must be ready for the duties that are now required as a leader.

Switching to a new company: Even if you’re moving to a new company within the same career field, experts say its always best to let the culture of the office and people within the company dictate how you should present yourself when coming to work. It’s never safe to assume that because your last company allowed employees to have dress down days that your new company will do the same. Ask questions if you’re unsure of the dress code and be willing to alter your image so that your look isn’t the talk of the office.