According to a Pew Research Center study released last November, only 4% of online American adults use location-based social media. It may not be many a substantial number now; however this technology’s reach is already expanding due to services offered by services offered by foursquare and Gowalla, among other location-based social networking websites and software for mobile devices offer the technology with social gaming elements attached.
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ind it fun, conversational, (and at times competitive) to let others know–by way of “checking in‖where they are in real-time with the associated place also noted. And clever entrepreneurs use geolocation services to build their customer base, brand awareness and loyalty (think: special discounts and advertising) as well as informal consumer research data. It’s to your advantage to be one of these savvy business owners.Additional reporting by Damon Brown
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For more on how utilizing geolocation for your business, read “Square Biz†in the January 2011 issue of BLACK ENTERPRISE, which is on national newsstands now.
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Tell us what you think: How do you make the most of geolocation platforms such as foursquare and Gowalla? Share your experience and tips!