It’s officially been announced that NBC Entertainment’s executive VP of drama development, Pearlena Igbokwe, will replace Bela Bajaria as president of Universal Television.
According to Variety.com, this news comes as a surprise to most. Perhaps the most surprised of all is Bajaria, who was just appointed to the position last year and had two years remaining on her contract.
“I want to thank Bela personally for building a strong team and working so effectively to establish Universal Television as a competitive company
that produces high quality scripted series for broadcast networks as well as cable and streaming services,†said NBC Entertainment chairman Bob Greenblatt. “We all wish her the very best as she takes on the next phase of her career.â€It’s been stated that Bajaria had an upstanding reputation in Hollywood and was well liked– so why the sudden departure? That has yet to be determined. What has been determined, however, is that Bajaria’s tragedy now allows for Igbokwe’s triumph.
Igbokwe has worked in
entertainment and television for decades. She began her career in marketing with Showtime prior to being promoted to director of original programming. This was followed by a promotion to vice president of original programming and eventually senior vice president of original programming at Showtime from 1999 to 2012.Igbokwe became the executive vice president of drama development for NBCUniversal Inc. in 2012 before transitioning to executive vice president of drama programming for NBC Entertainment, where she oversaw both drama development and current series in 2014.
Variety.com gathers that the move of Igbokwe into the top role at the studio is an acknowledgment of the growing importance of networks owning their own programming. Universal is currently lacking in shows that are likely to generate significant profit for the studio in international licensing and syndication.
“Pearlena has forged an impressive track record over her successful career that has earned her the admiration of the creative community,” NBC Entertainment president Jennifer Salke said in a release. “She will bring a unique perspective to development that will help us reach our goal of once again making NBC the home of some of the best and most respected dramas on television.”
NBC’s most recent biggest hits, including Blindspot and The Blacklist, come from Warner Bros TV and Sony Pictures TV. NBC’s plan moving forward is to rely on their own studio divisions, with the network going after digital stacking and other rights when working out deals with outside studios.
Igbokwe is set to lead these efforts.