There has been a lot of talk over the past few years about the lack of diversity in tech communities. Whether it is within the Silicon Valley workforce, venture capitalist circles, or among founders of tech startups, blacks are having a hard time penetrating the world of innovation, which is run almost entirely by white and Asian men.
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BlackEnterprise.com spoke with Jon Gosier and Shelton Mercer III, two young African American men who have both achieved significant influence and success on their own but decided to come together to start PredPop, a new company that specializes in using data and analytics to find new paths to monetization for the music industry. Both men are serial entrepreneurs who, by all standards, have achieved far more than most African
American tech founders. Nevertheless, their journeys have not been without instances of discrimination. Gosier and Mercer opened up and candidly shared some examples of how nuanced racism has challenged their success.Jon Gosier
The challenge in the tech industry is that you’re not going to walk into a venture capitalist office and see a confederate flag. They are not going to kick you out as soon as you walk in. But the moment you walk in a room, for whatever reason, everyone gets uncomfortable. And you become uncomfortable because they are uncomfortable. They are uncomfortable because they don’t come across people who look like you very often. It can just be awkward.
I’ve had a lot of these scenarios and I can’t say for certain that they were all because
of race – it could be all sorts of other things. But when it’s happening from East Coast to West Coast, and the conflict is you, and you know they are meeting entrepreneurs all day, every day and the one thing different about you is skin, what else could it be?It has never stopped me from doing anything but it does make it harder. For example, with my last company, Metalayer–we had customers; we had revenue; we had Comcast as an investor; we had gone through DreamIt Ventures, one of the world’s best accelerators; and we still were unable to raise venture capital. We were solving a big problem in how to make it easier to manage big data at a time when data was the biggest thing to be doing in tech, and we were unable to raise capital. We got a fair shot from some VCs (venture capitalists) but there were definitely a couple of rooms where racism existed.
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Shelton Mercer III
Most of the companies I’ve cofounded have been pretty diverse partnership groups. We’ve had everyone–whites, blacks, Asians. I find that one of the issues [that bothered me is] what happens if you are a confident, dynamic leader with proven results and you’ve built a diverse staff and organization. People say they are comfortable with black leadership–our president faces this every day–but I’ve had issues as CEO, where I’m the one writing the check and a person who I’ve worked with on a major partnership decided he would rather talk to my partner who was white about a very significant deal after I had put in a lot of energy and a lot of work.
So you deal with
these subtleties. Even sometimes as a top level leader, you’ll find people trying to work around you, or marginalize you even when they can’t. It’s not always the door being shut in your face, not being able to raise money, or not being able to land a client. It’s the day in, day out of subtle cultural issues and familiarity that you find when a white person decides they just want to talk to another white person.It was one thing when I was up and coming in my career. But now, being someone who runs the company, to be faced with this all the time–you kind of get used to it, but it still smacks you in the face.
Click here for Part 2, where more tech CEOs weigh in on bias in the tech industry.