Panasonic Corporation has recently announced that it has signed a brand ambassador agreement with professional women’s tennis player Naomi Osaka. The contract for this agreement is for two years which started on April 22, 2021.
The young tennis champion was selected by Panasonic after the company observed that her values and perspectives deeply resonate with its own management philosophy, especially with regard to the following three points:
“Osaka takes social issues seriously, looking beyond tennis to share her views on what a better society would look like in her own words. The founder of Panasonic, Konosuke Matsushita, held the notion that a stable state of happiness comes only when both mental stability and material prosperity are secured. Based on this idea, the company endeavors to create an ideal society where all of us can enjoy lives that are both mentally fulfilling and affluent in the material sense.
“Second, Osaka’s intense and powerful playing is a source of energy and courage for people all over the world. Panasonic has passed down the founder’s view that the mission of an enterprise is to achieve a prosperous society and to make people happy, and continues to work toward fulfilling a strong aspiration not only to provide products needed by society but also to make customers who use them feel happy and uplifted.
“Third, Osaka continues to grow and evolve as her magnificent track record being one of the world’s top athletes is the result of her tireless efforts to refine each and every move in the course of her daily training and matches. Panasonic also continues to grow and evolve in a range of fields, aiming to elevate its expertise for the benefit of customers and society and achieve constant evolution.”
Osaka is currently on hiatus from playing tennis.
“Naomi won’t be playing Wimbledon this year,” a statement shared by ESPN stated. “She is taking some personal time with friends and family. She will be ready for the Olympics and is excited to play in front of her home fans.”