WNBA, Angel Reese, reese's puffs, cereal

The Humility People Want From Angel Reese Is A Disrespectful Demand For Black Women In General

Forcing humility on Black women is an American practice


Written By Dr. Stacey Patton 

Forcing humility on Black women is an American practice.

A lot of people hate LSU basketball star Angel Reese because they despise Black girls and women who don’t get crushed by the societal pressures of humility.

Forty-five years ago, the late Maya Angelou explored this phenomenon in one of her most famous poems. In “Still I Rise,” she posed a series of rhetorical questions to people who harbor resentment at Black women who have the gall to revel in their own magnificence.  

Let’s read these powerful lines together:

Does my sassiness upset you?

Why are you beset with gloom?

Cause I walk like I’ve got oil wells

Pumping in my living room.

Did you want to see me broken?

Bowed head and lowered eyes?

Shoulders falling down like teardrops,

Weakened by my soulful cries?

Does my haughtiness offend you?

Don’t you take it awful hard

Cause I laugh like I’ve got gold mines

Diggin’ in my own backyard.

Does my sexiness upset you?

Does it come as a surprise

That I dance like I’ve got diamonds

At the meeting of my thighs?

Angelou wasn’t interested in getting direct answers. Her bold questions were a dare to anyone who tries to diminish the spirit of Black women to confront their own biases, insecurities, and projections. She was also prompting people to reflect on why the presence of confident, defiant, and self-loving Black women offends them like so.

“Still I Rise” has been echoing in my thoughts over the past couple of days as I witness the vitriol, once again, directed at college basketball superstar Angel Reese, whose unapologetic assertion of beauty, confidence, sassiness, resilience, and greatness are offending so many haters taking pleasure in her recent defeat and post-game tears.

 
 
 
 
 
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Reese, who plays forward for the LSU Tigers, became a celebrity when she led her team to a national championship over Caitlin Clark and the University of Iowa Hawkeyes in 2023. The two faced off again in Monday’s NCAA Elite Eight Championship game. This time, Clark led the Hawkeyes to victory over Reese and the Tigers.  

At the post-game press conference, a teary Reese described the downsides of that celebrity.

“I’ve been through so much. I’ve seen so much. I’ve been attacked so many times, death threats. I’ve been sexualized, I’ve been threatened. I’ve been so many things and I’ve stood strong every single time.”

She’s often described in media as “an unapologetic trash talker.” But trash talking is commonplace in sports. As a former basketball player, I used trash talk as a strategic form of psychological warfare in high-stakes matchups. Talking trash to your opponent isn’t some kind of character flaw. It’s about asserting your presence, getting inside their head, demonstrating confidence in your skills, and letting your opponent know that you refuse to back down. The fixation with Reese as a trash talker in part of a larger effort to undermine her confidence and assertiveness.

The work to humble Reese started early, when she was a teen baller.  

Back in 2018 during her junior year at Saint Francis Academy in Baltimore, she got into a fight with an opposing player during a pre-season scrimmage. Not only was she benched for three games, she was also forced to apologize in front of the entire school. Mandating a public apology amplified the consequences beyond the typical disciplinary measure. It was not only excessive, but it was clearly an attempt to shame and humiliate the towering 6’3 Black female superstar and allow the administration to assert authority and dominance over her. The public display of contrition was about undermining a young Black girl’s sense of autonomy and self-worth, and reinforcing the narrative that Black female must be humbled and complaint.

During her senior year, a coach at another high school wrote nasty comments about the then-17-year-old on social media.

“She’s not the greatest player that’s ever come out of this area. She’s genetically blessed. And lacks any humility,” wrote Lisa Smith, former coach of the Archbishop Spalding High School team. Celebrating a player (w god given height and talent) and zero humility or impulse control.  As a female coach of female high school ballers, I find this behavior repulsive, unacceptable, unflattering and unnecessary.  You can have swag while not acting like a punk.  Highlight some other girls in the conference who aren’t as genetically gifted.”

After winning the NCAA national championship last year, businessman and social media personality David Portnoy took to Twitter and posted a video clip of Reese wagging her ring finger at Iowa’s Caitlin Clark and called her a “classless piece of sh*t.

Another Twitter user wrote: “Why, Angel Reese?  Why was showing up your opponent after the NC game necessary?  What a ‘poor winner.’ Obviously didn’t grow up with parents that instilled any kind of humility.”

A year later, more of the same: “Angel Reese was destroyed by Caitlin Clark and Iowa… she is a sore loser and lacks humility.  Playing the victim with fake tears.”

https://twitter.com/BoxingMD1/status/1775011846640082995

Enter “Angel Reese” and “humility” or “humble” in a keyword search on Google and you’ll get more than 100,000 results.  Do the same on X, Facebook, or other social media platforms and you’ll find a whole trove of commenters griping about her big ego, trash talking, lack of maturity, and now celebrating her being humbled by a loss. This is all just another way to call outstanding Black women negligent, stupid, and the ubiquitous “unprofessional.” What does it mean when Black women are asked—no demanded—to be quiet, to dim their light, shrink their shine, and lessen themselves for fearing of triggering others.

Why are so many people obsessed with trying to make Reese and other young Black women athletes like Sha’Carri Richardson, Venus and Serena Williams, and others eat humble pie? Why are so many Black people bothered by those of us who make it big but don’t aspire to “upper” class aspirations and values?

The answers are rooted in a complex interplay of societal attitudes, history, and racial stereotypes. Let me make it plain.

Women, especially Black women, are expected to be modest, prim, self-effacing, and humble. Any display of confidence or assertiveness is considered a deviation from these social norms. While Black women have long been stereotyped as aggressive and loud, they are also expected to downplay their accomplishments and show zero self-assurance, not only in sports but in all arenas of life. In contrast, white female athletes like Iowa’s Clark are celebrated for similar displays of confidence, dubbed swaggy, passionate, a breath of fresh air and some such.

Confident Black women make people feel threatened. That’s because Black women in America have been traditionally marginalized. We were enslaved for centuries. Beaten. Tortured. Raped. Lynched. They stole our breast milk and children from us. We’ve been excluded and used as demonstration projects in narratives about inferiority. So, a self-assured, autonomous Black woman like Angel Reese disrupts long-existing power dynamics.

When I see Black people on social media talking about how Reese and other Black women athletes need to be humbled, it tells me they are suffering from internalized racism. These critics have normalized seeing Black women in a space of chronic long suffering and struggle.

They resent the hell out of Black women who reject the belief that their worth is inextricably linked to their ability to conform to white-dominated standards of gender, beauty, education, behavior, and financial success. These people stupidly believe that Black women must prioritize humility as a strategy for acceptance and validation in a racist capitalist world. We must suppress our own talents and never openly display confidence, pride, joy, or give a gel-manicured middle finger to the politics of respectability that were forged in a system committed to hating us regardless of what we do.

If we think about the questions raised in Maya Angelou’s poem, the people who demand humility from Black women are reflecting their own feelings of inadequacy and inferiority. They are struggling to reconcile with free Black women who brazenly embrace self-love and autonomy, and their own subconscious pathetic yearning for white acceptance and validation.

Let’s be honest: Black people have been bullied and pressured into respectability for generations and it hasn’t liberated us. And while some measure of that forced “respectability” served as a survival mechanism during Jim Crow and the Civil Rights Movement, we’re in a very different era now.

These young Black women enter the sports arena with unabashed swag repping a ‘hood aesthetic—weaves, eyelashes,tattoos, long elaborate fingernails—that telegraphs pride in their roots, their upbringings, their unfiltered culture. They’re not remaking themselves for the white gaze. They’re not toning themselves down in appearance or behavior to make themselves palatable.

Recall Reese’s famous declaration on the heels of winning the NCAA championship last year: “All year I was critiqued about who I was. I don’t fit the narrative. I don’t fit in a box which ya’ll want me to be in. I’m too hood, I’m too ghetto.”

In response, Reese and others are hit with the weapons of intersectional indignation: How DARE you acknowledge your greatness? Who do you think you are, loving yourself despite our disapproval? How dare you love your blackness more than the white gaze?

All of this reminds us that we’ve tried every version of respectability and where has it gotten us collectively?

As a 90s kid I endured the same criticism. I attended a wealthy boarding school on a scholarship and played ball there. The opportunity helped me escape New Jersey’s foster care system. White folks were always in my face griping about my ego, my mouth, my cockiness, that invisible chip on my shoulder, and they were deeply concerned that I cared less about other people’s perception of me. They didn’t know my story. They didn’t know where I had come from and about all the losses, pain, and trauma living in my body. Sports was all I had to bring me joy and to help me realize my power and potential. From high school to college, there was always a coach literally telling me how much they wanted to break me, or they were comparing my playing style some kind of animal or manipulating me with the lie that their players were “like my children” or the team “was like family.” They made me hate the game and the emotional violence took a toll on my mental health.

Now we’re in this redemptive moment where these Gen Z Black women are embodying the characteristics that we’re taught are wrong, bad, unacceptable. And I’m here for it—cheering them on, glorying in their sense of unfettered freedom in a world that can’t stand to recognize and celebrate their shine.

They’re not just breaking the rules of Proper Negro Decorum—they’re rewriting the playbook on their own terms. They’re rewriting Zora Neale Hurston’s “Black women are the mules of the earth” narrative into a more empowered vision of lives not defined by being long suffering. They’re creating powerful possibilities for the little Black girls who are watching and taking notes. And, to be honest, for little Black boys who are also liberated by new ways of considering Black girlhood and womanhood.

Seeing these young stars makes me flash back to my days in foster care when my outlet for survival was playing ‘hood hoops with the boys. We played hard because our circumstances were tough, our futures uncertain. And we peppered our moves with trash talk, bringing the tradition of signifyin’ to games to liberate our language and give us a space to feel free.

I’m also inspired by the beautiful way that Reese’s teammates, Flau’jae Johnson and Hailey Van Lith, have had her back. “Man, let me tell you something,” Johnson said, sitting next to Reese at Monday’s post-game press conference and gently wiping herteammate’s tears. “Everybody can have their opinion on Angel Reese, but y’all don’t know her. I know the real Angel Reese, and the person I see every day is a strong person, is a caring, loving person. But the crown she wears is heavy.”

Van Lith, who described the racism her teammates face, said of Reese, “People speak hate into her life. I’ve never seen people wish bad things on someone as much as her, and it does not affect her. She comes to practice every day … She lives how she wants to live, and she don’t let nobody change that.”

In that press conference, Reese made it clear that she has her village. “I have great teammates. I have a great support system. I’ve got my hometown. I’ve got my family that stands up for me.”

She used her time at the mic to affirm her realness. “I would still sit here and say, ‘I’m unapologetically me. I’m going to always leave that mark and be who I am and stand on that. The little girls that look up to me, hopefully, I give them some type of inspiration … Keep being who you are.”

Speaking of audacious style and gutsy glam, Reese chose to share her plans to take her talents to the WNBA with Vogue: “She could have dialed up a sports outlet or simply mentioned her decision in a press conference, but ‘I didn’t want anything to be basic,’ she says, speaking via Zoom from her off-campus apartment in Baton Rouge, Louisiana. Reese says she was inspired by Serena Williams to break the news with a fashion shoot. (The tennis legend, of course, announced her retirement in the September issue of Vogue in 2022.) ‘I’ve done everything I wanted to in college,” Reese says: “I’ve won a national championship, I’ve gotten [Southeastern Conference] Player of the Year, I’ve been an All-American. My ultimate goalis to be a pro—and to be one of the greatest basketball players to play, ever. I feel like I’m ready.’

Does her haughtiness offend you?

RELATED CONTENTBig Leagues! Angel Reese Heads To WNBA, Revealed In New Vogue Interview

TikTok, Black Gen Zers, career advice

Oxford Economic Report Reveal Black SMBs Added To TikTok’s $24B Economic Impact 

Keep TikTok alive!


Black business owners took full advantage of TikTok in 2023, causing their small and medium businesses (SMBs) to reach new heights. 

According to a report from Oxford Economics, more than 7 million businesses assisted in supporting more than $24 billion in gross domestic product (GDP) and over 224,000 American jobs. In fall 2023, research found that paid advertising and marketing from business owners on TikTok was the driving factor for nearly $15 billion in U.S. revenue. Some SMBs also grew the value of the free services provided by TikTok, helping them grow organically. 

Business owners like Felicia Jackson, owner of CPR Wrap, say TikTok is the reason their situation changed for the better. “I could not have done this without the help of TikTok, and I say that, and I mean that, and I tell people that all the time,” Jackson said. “It’s amazing. And best yet, two lives have been saved using our product because they saw it and bought it off TikTok.”

The patented and disposable CPR template allows anyone, trained or untrained, to perform CPR to the best of their capabilities. With 120,000-plus followers on the app, Jackson reported she made “over $300,000 in just two days.” “I was able to pay myself, pay my employee, and hire another person,” she said proudly. “TikTok literally saved my company.”

The study covered all industries that contributed to the GDP from SMB use of the platform. Support from the health and wellness space was $3.9 billion, while the business services sector contribution was $3.6 billion. The food and beverage industry was the highest, supporting $6.4 billion and 73,000 jobs in 2023.

Reco Taylor, owner of TaylorMade BBQ in Shreveport, Louisiana, started selling barbeque plates out of necessity during the COVID-19 pandemic. After after his daughter convinced him to post his on TikTok, his mouth-watering food soon attracted customers from around the world.

In just four years, the former barber has gained over 63,000 supporters, with his most popular video securing more than 5 million views. Thanks to TikTok, Taylor said, he’s ready to expand his small business with a brick-and-mortar location.

As United States legislators are threatening to ban TikTok if its China-based owner refuses to sell its stake, app leaders are excited about how the platform is helping the growth of businesses. “Businesses across America depend on TikTok’s unique ability to help them reach otherwise unreachable customers, generate new revenue streams, and drive awareness of their brands, products, and services,” said Blake Chandlee, TikTok’s president of global business solutions. 

“This study demonstrates what we at TikTok already knew: it’s a game changer for small businesses and has a significant impact on the U.S. economy.”

In the age of influence, the app has also added Black influencers to prominent lists, such as Forbes‘ 30 Under 30 honoree Olamide Olowe. 

@topicals

…to think Slick Salve is the best lip balm ever? Nope 🫦 #TopicalsSlickAlps #SlickSalve

♬ ls lt a crime by Sade – PlaylistsbyMolly

With over 126,000 followers, her skincare and beauty brand, Topicals, is now found in Sephora stores nationwide.

Mike Tyson, Jake Paul

Mike Tyson Says Jake Paul Will Be ‘Greatly Mistaken’ About Trying To Hurt Him

The fight is scheduled for July 20 and will take place at the Dallas Cowboys’ AT&T Stadium in Arlington, Texas


Former heavyweight boxing champion Mike Tyson is gearing up to fight Jake Paul this summer, and appeared on Fox News to discuss what will take place in the boxing ring when he takes on the YouTube star.

Tyson explained that although it was being labeled a “fight,” it’s more of an exhibition match, so we will not see the type of fight we may be accustomed to seeing him participate in.

“This is called an exhibition,” Tyson said. “But if you look up exhibition, you will not see any of the laws that we are fighting under. This is a fight. I don’t think he’s faster than me, I’ve seen a YouTube of him at 16, doing weird dances, that’s not the guy I’m going to be fighting. This guy’s gonna come, he’s gonna try to hurt me, which I’m accustomed to, and he’s gonna be greatly mistaken.”

Tyson did admit that he is nervous now, even “scared to death,” but that those feelings will subside as the fight date approaches.

“Right now, I’m scared to death, but as the fight gets closer, the less nervous I become because this is reality, and in reality, I’m invincible.”

Even though Tyson is stepping into the ring with Paul, he said he doesn’t dislike the guy.

“No. I do not have no grudges against him he’s beautiful, and no, it’s not from that perspective.”

The fight is scheduled to stream live on Netflix on July 20. The streaming platform is promoting the contest with Most Valuable Promotions (MVP). The 57-year-old Tyson and the 27-year-old Paul will duke it out at the Dallas Cowboys’ home stadium, AT&T Stadium, in Arlington, Texas, which has a capacity of 80,000.

Tyson has a record of 50 wins and 6 losses. Paul, who calls himself “The Problem Child,” has a record of 9-1.

RELATED CONTENT: ‘I Plan To Finish Him’: Boxing Champ Mike Tyson Comes Out Of Retirement To Fight Jake Paul

Black tennis player, High School, Sue

High School Tennis Player Sues SC School District For Racial Discrimination After Allegedly Being Used As ‘Target Practice’ 

So glad this student spoke up!


Horry County Schools in South Carolina has a lawsuit on their hands as a Black high school student is accusing them of racial discrimination. 

Court documents reveal that Crystal Dozier filed the lawsuit on Mar. 16 on behalf of her 17-year-old daughter. Dozier’s daughter was a former student at Green Sea-Floyds High School (GSFHS) and a member of the tennis team. 

The teen, who was identified in the suit as NC, responded to a flier posted by tennis coach Krysten Webster encouraging students to join the team. Webster, who is white, is being accused of initially “refusing to respond” to the teen’s interest in joining and she was only allowed to participate after Dozier intervened.  

The practice began in July 2023 under the instruction of an assistant coach while Webster was out of town. The suit claims NC was “immediately beset with racial discrimination” once Webster returned. According to the suit, the coach allowed NC’s all-white teammates to use her as “target practice” every day, causing “great distress and emotional harm” to the plaintiff

After Dozier approached the coach in August 2023 to find out how her child could become better at the sport, Webster allegedly laughed in her face and walked away. Similar instances reportedly occurred when NC approached Webster to discuss her feelings of being discriminated against based on her race, and the coach reportedly berated the teen, dismissed her concerns, and told her to come back another time to discuss the matter further.

The student returned for a meeting that, this time, included GSFHS assistant principal Mary Price, listed as a defendant in the suit, and an Indian student with matching concerns. During the meeting, Webster allegedly became argumentative with NC and berated her yet again, resulting in accusations of disregarding concerns of racial discrimination and verbal assault. 

NC called her mother up to the school that same day, where the lawsuit accuses Price and principal Nick Harris of cornering Dozier in an office after they claimed NC was the one being aggressive and violent during the meeting earlier in the day

The student later self-dismissed herself from the tennis team “due to the racial abuse” before Dozier met with Price with a recording of the meeting held with her, NC and Webster – to which Price reportedly admitted lying about NC’s behavior and apologized. After another meeting was held with Harris, Webster, Dozier and the student’s stepfather, Harris allegedly said he wanted to end their complaints.

However, Dozier wrote a letter to the school district, listed as a fellow defendant in the suit, and the School Board, complaining of racial discrimination. After the letter was sent, according to ABC News 4, a district investigator conducted a superficial investigation and revealed the bias coming from the coach but claimed she “didn’t know any better.”

NC started to suffer from bullying, with teachers allegedly saying “shame on her ” as she walked down the hallways. The principal is accused of allowing it to happen after refusing to intervene. The suit says the retaliation NC faced was ” in violation of Title VI,” also resulting in her withdrawing from the school on Jan. 24.  

In a brief statement, Horry County Schools spokesperson Lisa Bourcier said, “HCS does not comment on matters related to pending litigation.”

In addition to a jury trial, plaintiffs are seeking actual damages, compensatory damages, punitive damages, attorney’s fees and costs, and “any and all remedial action as justice requires as authorized by Title VI.”

Biden Campaign, North Carolina, President Joe Biden, Kamala Harris, MAGA, Republicans

Biden Campaign Adds Staff And Field Offices In North Carolina

Biden appealed to the crowd that since Trump has repeatedly said he would repeal the Affordable Care Act, voters had a chance to keep their existing coverage if they voted for him instead.


President Joe Biden’s re-election campaign is bolstering staff ahead of his second trip to North Carolina. Vice President Kamala Harris is scheduled to appear in Charlotte on April 4, where she is expected to discuss environmental issues and actions to address climate change.

As CBS 17 reports, the Biden campaign hired four new operatives: Harrison Peel, Sen. Natalie Murdock, James Sonneman, and Desiree Kennedy. Peel will be a deputy campaign manager; Sen. Murdock will serve as the political and campaigns director; Sonneman will be the general elections director; and Kennedy will be the campaign’s chief operations officer.

In addition to these appointments, the administration is opening 10 new field offices in North Carolina, with the expectation that the strategically located offices will help facilitate a Democratic flip of North Carolina after Donald Trump won the Tar Heel State twice.

David Berrios, the Biden campaign’s North Carolina campaign manager, released a statement about the focus on North Carolina. 

“North Carolina is in play in 2024, and we are laser-focused on highlighting the contrast between President Biden’s record of lowering costs and creating jobs and Trump’s work to restrict our freedoms and take away our health care. That’s why we are investing early and bringing on top operatives to secure a win for President Biden, Vice President Harris, and Democrats up and down the ballot in November.”

The last Democratic candidate to win North Carolina was Barack Obama during his historic 2008 campaign, but Biden came close in 2020, losing the state by only 1.34%, which was Trump’s smallest margin of victory during that year’s campaign. 

As CNN reported, Biden and Harris made a rare stop in Raleigh on March 26 to emphasize healthcare, the same day the Supreme Court heard arguments on the abortion medication mifepristone. 

Biden told the crowd that since Trump has repeatedly said he would repeal the Affordable Care Act, voters had a chance to keep their existing coverage if they voted for him instead. 

“If they get rid of the ACA because of Donald Trump and his MAGA Republicans in Congress, 45 million people nationwide would lose their health insurance, including 1.4 million right here in North Carolina,” said the president.

“Donald Trump and MAGA friends are nothing if not persistent. They’ve tried to repeal it 50 times, not a joke. Fifty times, they’ve tried to repeal it. We stopped them every time now,” Biden continued. “Kamala and I have come back to North Carolina to celebrate the ACA and to remind all of us we can’t take anything for granted.”

RELATED CONTENT: Saturday Night Live’s Joke About Biden’s Black Support Falls Flat With Audience

Serlina Boyd, Journalism, Children

Founder Of UK’s First Black Children’s Magazine Opens Journalism School For Children

Sign us up to help!


The founder of the first Black children’s magazine in the United Kingdom is changing the game by opening a journalism school to improve diversity standards in creative spaces.

Serlina Boyd, founder of Cocoa Girl magazine, is scheduled to open the doors to the Cocoa School of Journalism and Creative Arts on April 8 in Beckenham, South London. The curriculum will teach kids all about the elements of journalism, including news reporting, video editing, and illustration. 

The school will operate daily during after-school hours and throughout the day during half-term.

Described as “a hub that champions creativity,” Boyd says courses will also cover creative writing and music as she wants the teachings to inspire those next in line to choose the less than stereotypical career paths.

“Doing this journalism school, it’s going to inspire the next generation to see that there is a whole new avenue that they can go down instead of the normal stereotypical routes that they may pick, and we do it in a fun way.”

According to The Voice, the entrepreneur said, “It’s time to shake up the industry and change the narrative.”

A report from the Sutton Trust revealed that 80% of editors received their education from private schools, while only 11% of journalists come from working-class backgrounds—and 0.2% of journalists are Black. Those statistics not only shocked Boyd but encouraged her to do something about it. “It’s the statistics that got me,” she said. “They are quite shocking, and I feel that there need to be more journalists telling our stories.”

She already works with a team of budding journalists—ages 10 and above—for her magazine. Boyd and her daughter, Faith, launched the publication in 2020, and it has been distributed to 500 schools across the U.K. Shortly afterward, the duo created a similar publication called Cocoa Boy

The journey of teaching journalism skills to young kids has already provided Boyd’s team with great opportunities, such as interviewing Halle Bailey, the star of Disney’s The Little Mermaid. Boyd said that meeting Bailey, the first Black portrayal of Ariel, let the kids determine the narrative. “It allowed children that are not normally seen in a positive light to be seen as such and to tell their story, and basically fit their own narrative and not wait for the world to paint a picture which is not necessarily true,” she said. 

Cocoa Journalism is designed to be a standout hub that will also engage with adults by offering a storytelling center and a fashion styling course. Courses will take place in the evening for adults interested in learning a new skill set.

An old-school education with a “no phone” policy will be enforced. “With the school, we are going back to basic. Children are so used to just scrolling, and they are not picking up the pen and interacting, so we are changing that,” Boyd said. 

The school’s opening has been met with an overwhelming response. More than 300 parents want to enroll their children, something Boyd is grateful for but not surprised about. 

“Parents have been crying out for this,” she said. “This school is a chance for children from underrepresented backgrounds to improve their social skills, and we are all just really excited.” 

The journalist hopes to work with Black media professionals to teach and run some workshops.

RELATED CONTENT: Danielle Brooks And Halle Bailey To Be Honored At Essence Black Women In Hollywood

simple, marketing, tips, content marketing

Is Your Content Marketing Strategy Failing? How To Know And What To Do

How do you know if your effort is paying off? You can determine whether your content marketing strategy is failing or succeeding with a few simple steps.


Originally published March 29, 2019

You’ve crafted your marketing strategy, painstakingly laid out an editorial calendar, and spent countless hours and perhaps precious cash for your business. How do you know if your effort is paying off? You can determine whether your content marketing strategy is failing or succeeding with a few simple steps.

Start by Understanding Your Goals

First and most importantly, understand your goal. Is it designed to establish thought leadership for your brand, generate leads, build up your social following, better understand your audience, etc.? It may sound obvious, but specifying your goals is a necessary first step prior to analyzing whether you’re achieving them.

Use Google Analytics for Fundamental User Metrics

Analyzing Google Analytics trends is a good place to start when monitoring your content quality. Google Analytics is a free, richly featured, powerful analytics tool provided by Google. Setup is as simple as installing a snippet of code in your global site header. Once installed, GA will provide a wealth of information on user behavior on each page of your blog. You can obtain this information by navigating to “Content,” then “User Behavior,” and then filtering by “Blog.”

There are a few key stats to pay attention to in GA. You’ll want to monitor the following across all posts and for individual posts:

• PageVviews indicate whether your topics and headlines are interesting and SEO-friendly and whether your blog posts are being shared socially. Pageviews are affected by various factors, such as content quantity, content quality, and promotion on social platforms and in email newsletters.

• Bounce Rate & Exit Rate help you understand whether users are proceeding to other posts after reading a given article. A Bounce occurs when a user’s first-page view on your site is also their last. An Exit indicates that a user left your site after viewing a given page. These metrics tend to be a measure of your content quality, and also how well you are cross-promoting your other blog or site content.

Layer in Social Sharing Behavior

Next, you’ll want to understand the virality (defined as “the tendency of an image, video, or piece of information to be circulated rapidly and widely from one Internet user to another”) of your content. The primary reason for this is to understand overall sharing behavior, but a close second is to understand how your content is shared on various social platforms. For example, you might be surprised to find that your content is more likely to be shared on Facebook than on X or LinkedIn.

Share count alone won’t tell you much, however, without factoring in the number of page views. The not-so-obvious key metric that is truly indicative of content virality is the Share-to-Pageview ratio. This metric indicates if your content topic was interesting and the quality was good, or to put it another way, whether the content delivered value based on the expectations set by the title of the post.

Look for trends in the data

Now that you’ve created a content dashboard, you can analyze the overall effectiveness of your blog and, more importantly, the effectiveness of individual posts. In a short period of time, you will be able to identify trends that will inform your future content creation and allow you to understand the impact of factors such as content quality, quantity, and promotion on your content page views and shares.

Examples of content trends in the dashboard:

Topics Which topics or themes tend to resonate with your audience? You’ll likely want to create more content on these topics or themes in the future. Conversely, content that seems of little interest to your audience can be removed from your future editorial calendar.

Titles – Do certain title styles resonate more with your audience? Some audiences may prefer a straightforward title, while others may prefer a listicle format, like top 10 lists or teaser-style headlines. Identifying title trends will help you ensure that future content is more likely to be read by your audience.

Authors – Perhaps certain authors have higher pageviews and shares than others. When that happens, make sure you are maintaining a good relationship with the successful authors and consider increasing the frequency of their posts.

These are merely a few examples of trends to illustrate the power of maintaining a blog dashboard. You will likely identify other trends relevant to your specific business and blog.

Following these straightforward steps, you should be able to move forward with your blog strategy with confidence. Updating and reviewing the dashboard with your content team once per week will ensure that your blog is tailored for your audience and that your content’s quality, quantity, and discoverability meet your expectations.

RELATED CONTENT: Are You Your Own Marketing Team? Use These Tips To Turn Up

impulsive, impatient, help someone else, laugh, meditate, 5 new things,

7 Healthy Tips For The Impulsive And Impatient


Originally Published  Oct. 14, 2012.

One of the things I find most mystifying about the  holiday season is why people want to waitpeople rushing around completing last minute tasks. See, I’m impatient. And impulsive. The two traits combined have resulted in many a comical life disaster (ask me about the time I showed up to a job interview wearing a dress that I had shortened with a pair of scissors ten minutes beforehand in the parking lot.  However, the good thing is that once I decide to do something, I do it. Right then. Even if it is the middle of the night. People love this about me. So much so that my husband now takes sleeping pills and refuses to discuss anything important with me after 10 p.m.

So in the name of immediacy,  I offer you seven healthy changes that you can do right now. Today! Maybe even this very second! Why waste a month in waiting?

Move your fruit bowl to the middle of your table.

It’s a pretty centerpiece so people will think you decorate and you’re more liable to eat it if you see it first thing when you walk into your kitchen. Studies show that the average American eats less than 2 servings a day of fruits and vegetables. We could all use a fiber pick me up during the day.

Call your sibling.

In the famed Harvard longevity study, one of the most surprising correlations they found was that people who had a good relationship with a sibling — particularly a sister — lived longer and were happier. I’m fortunate to have two very smart sisters, whose sole purpose in life seems to be entertaining me via the hands-free attachment of my cell phone. It’s gotten to the point where my kids think Aunt LaLa is really my imaginary friend who appears during Mommy’s Crazy Time (i.e. the hours between dinner and bedtime) to talk me down from the ledge.

Laugh.

A popular axiom points out that babies laugh an average of 50 times a day and while it fails to point out that the little nippers also cry 50 times a day, it is worth noting that we seem to lose some of our good humor as we get older. A good belly laugh releases a flood of endorphins and all that fizziness counteracts the bad effects of the stress hormone cortisol. What was YouTube invented for if not to make you giggle? A fast connection and plenty of bandwidth and the world is your oyster!

Meditate.

Quietly pondering life, the universe and everything – or nothing – has many benefits. If you are the kind who doesn’t like to just sit and stare at your eyelids, try moving through a couple of gentle yoga postures. Sure you’ll have to wear those stupid head bands Mischa Barton has been pimping and say things like “groovy” but it’ll be worth it when you can bust out the calming breaths the next time the cashier closes the line right before you.

Write with your left hand.

You know what’s fun at parties? Showing off your ambidexterity! If you’re single you can write down two numbers at once, although how you juggle two dates at once without anyone pulling a Tiger Woods is up to you. Plus it’s like insurance in case you ever have to cut off one hand to save your life (what? It happens!). Seriously though, research has shown that doing small tasks like eating or writing with your non-dominant hand or tying your shoelaces backwards is like steroids for your willpower muscle. And everyone needs beefed-up willpower this time of year whether it’s holding your tongue when your mother-in-law plays Rorshach with the stains in your carpet (“Hmm… this one looks like vacuum! Wonder what that means?”) or the tray of Christmas bon-bons left on your doorstep. My favorite way is to do a my daily crossword puzzle – yes, I’m in the AARP – with my left hand. See? Healthy can be fun

Notice 5 new things.

How often do we rush through our days without really seeing what’s around us? Case in point: yesterday I didn’t see a man behind me who apparently wanted to open a door for me. I opened it myself and he chastised me for not waiting for him. (His exact words, weirdly enough, were, “In Texas women are real ladies.” Ok, then!) Anyhow, we both would have felt better had I noticed him there and allowed him his gentlemanly act. Although now that I’ve just typed that out, the situation seems oddly creepy. So whether you are noticing the creepy gentleman behind you or the way the light shines off the snow on the tree branches, taking note of the novelty around you will sharpen your senses, brighten your day and make you grateful.

Do something kind for someone else.

Nothing will make you feel better faster than this. Need an idea? Abby, the hilarious writer behind the blog Abby Has Issues just came out with her first book and she’s donating ALL the proceeds to the Humane Society to save shelter animals. “Buy a book, save a kitten (or a one-eyed hamster)!”

Written by Charlotte Hilton Andersen for Frugivore.com

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Husband, Wife, Entrepreneurs, 401K, couples, budget, inconsistent, money, pay, money, relationship, finance, book

4 Tips For Budgeting When Your Income Is Inconsistent

Budgeting an irregular income is a tricky but not impossible task.


Originally published Jan. 13, 2024

I hear it all the time: “I can’t budget when my income is inconsistent.” The truth is, if your money is inconsistent, you need to be budgeting way more than the average biweekly paycheck earner next to you! Budgeting an irregular income is a tad bit trickier, but it’s not an impossible task.

When using the steps below, remember to keep a couple of things in mind. Although your income may vary greatly, many of your expenses will not. So even if you have a great month, you have to plan ahead and recognize that at some point in the future you could run into a not-so-great month. And, you may not know the exact dates for when your income actually comes in. Accidents don’t make appointments, so you may very well have a need for extra money before even your basic needs are taken care of, or your average income for the month has been met. It’s up to you to take care of you!

Use the steps below to help you with budgeting inconsistent income.

Determine your average monthly income

The more months you can include, the better, but don’t use any less than three months to determine your average. If you’ve had a substantial windfall that is out of the ordinary or some other income that you know is not recurring, then don’t include it at all. This is your time to create a realistic plan for your life moving forward. Utilizing any misleading information from the past will only hurt your future planning.

Decrease non-necessities

Once you figure out your monthly average income, compare it with your monthly expenses. If your expenditures can only be met on your good months then you have some cutting out to do. Your expenses must be based on your average monthly income; not the great months which can come few and maybe even far in between. Anything that is putting you over budget and can be labeled a want should be put aside until you can increase your income for at least three consecutive months

Create a cushion

To plan for the unexpected events, I suggest creating a cushion within your budget of about five to 10%. In essence, I’m asking that you not budget to the last penny. Every unexpected event that occurs doesn’t have to be a state of emergency. What if you are out on a sweltering day and really need a nice, cold bottle of water? I’d hate for $0.99 to break the bank!

Determine a dollar amount for your opportunity fund

No matter how inconsistent your income is, one thing is certain; you must pay yourself before you pay anyone else if you plan on truly achieving personal finance success. Many leading financial writers may call this an emergency fund, however; I just cannot bring myself to use those words. I believe that what you verbalize, you magnify in your life. So, if you wait for a rainy day, then you get a hurricane. Instead, allow your “opportunity” fund the ability to take care of any possibilities, good or not-so-good that may come your way. This will help you on the months when your earning is below the average.

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BOSS, Women, achieving, career, goals, goal setting, Entrepreneurs, outside the box

5 Tips For Setting And Achieving Your Goals

Here are a few tips to help motivate you to set and obtain so that success is the only option. Check it.


Originally Published May 9, 2016. 

Let’s tackle setting and obtaining goals. We set goals constantly, from as small as “I will INDEED make it to work on time today, even if it kills me, “in five years, I must take over the world. Big or small, obtaining our goals ultimately boils down to two things: planning and execution.

Even setting goals can require significant planning. The problem often occurs when we fail to map out a strategy, which opens us up to wandering aimlessly, twiddling thumbs, confusion, frustration, and failure. We can’t have that.

Here are a few tips to help motivate you to set and obtain so that success is the only option. Check it.

Be realistic.

You know you–act like it. It’s important to know your time, strengths, weaknesses, and know-how when setting your goals. If your goal is to fly, ask yourself if you have wings. If you don’t, maybe your goal should be to walk instead. The more realistic we are with our abilities, resources, and access, the more likely we are to successfully see a plan through. If the pieces are all there, you’re just required to put them together (you can handle that).

Challenge yourself.

Much of the triumph in achieving goals is found in impressing ourselves. You said you would, you thought nah, I can’t, but just maybe I could, and then you did! That’s awesome. Constantly challenging and stretching ourselves with each goal we set is the blueprint to getting to the next level. Do a little more than you think you can, and then do a little more than that.

Think outside the box.

This is not a counter to being realistic. Be realistic, sure, but be realistically imaginative. If your goal is to one day own a small business, imagine if that business snowballed into a conglomerate. Plan for greatness, execute that plan, and watch the universe open you to you. You have it in you.

One step at a time.

The most surefire way to get anywhere is to put one foot in front of the other. Try not to let the big picture overwhelm you. Just keep stepping until you reach the finish line.

Kill it.

You did not come to play with these goals; you came to slay. Give 100% at all times. You will better accept any outcome when you can look in the mirror and say you gave it all you had. Bring it.

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