housing market Realtor,
by BLACK ENTERPRISE Editors

January 28, 2026

Housing Affordability By Generation

Homeownership data over time show that it was more common for young people to own homes in the past.

More young Americans are becoming homeowners—but don’t call it a comeback just yet. According to a new Redfin Real Estate analysis, the homeownership rate for Gen Zers and millennials rose from 2024 to 2025 as affordability and inventory improved slightly. More than one-quarter (27.1%) of Gen Zers nationwide owned their home in 2025, up from 26.1% a year earlier. Millennials also eked out a gain, with their homeowner rate rising to 55.4% from 54.9%.

The bump in homeownership for Gen Zers is meaningful but not explosive, and for millennials, it mostly reflects stability. While 20- and 30-somethings made up a bigger piece of the homebuying pie in 2025 than they did the year before, the gains were modest. Both generations are still, unfortunately, tracking behind their parents at the same age, with high housing costs and economic uncertainty continuing to stand in the way.

38% of the oldest Gen Zers own their home, compared to 43% of their parents at the same age

Homeownership data over time shows that it was more common for young people to own homes in the past.

Take 28-year-olds as an example: 38.3% of 28-year-old Gen Zers owned their home in 2025, compared to 42.5% of Gen Xers when they were 28 and 44.4% of baby boomers when they were 28.

57% of mid-30s Americans own their home, compared to 64% of their parents at the same age

Looking at millennials, 57.2% of 36-year-olds owned their home in 2025, compared with 61.2% of Gen Xers and 63.7% of baby boomers when they were 36.

The comparatively low share of young homeowners today stems mostly from a lack of affordability. But it’s also because young adults are reaching milestones later in life. For example, the average first-time mother in the U.S. is 27.5 as of 2023, up from 24.9 two decades ago, according to CDC data.

It’s worth noting that the oldest Gen Zers are making more progress than the younger ones. Just over 38% of 28-year-olds own their home, compared with 31.6% of 27-year-olds and 27.2% of 25-year-olds.

Why housing is still out of reach for many young buyers

Affordability improved slightly in 2025 compared with the year before, but high costs and economic uncertainty continued to act as a roadblock for many young Americans.

The weekly average mortgage rate fell from roughly 7% at the start of 2025 to about 6.2% by year’s end, and home-price growth slowed. As a result, monthly housing costs dipped to their lowest level in two years, and rising wages helped some young people finally break into the market.

Still, housing remains far from affordable. Mortgage rates are still more than double their pandemic-era lows, home prices remain historically high, and buyers still need to earn $112,000 to afford the median-priced U.S. home—roughly $25,000 more than the median U.S. income. Because young people are less likely to already own a home and use equity to trade up, high costs remain a bigger barrier for them than for older buyers.

Economic uncertainty has also caused many young Americans to delay homebuying plans, with concerns about job security and tariffs putting major purchases on hold.

Age plays a role, too. Gen Zers and millennials turned one year older in 2025, aging further into homeownership. Older Gen Zers and millennials are in their peak homebuying years as they grow their careers, earn more money, pay down student debt, and feel ready to trade rent for a mortgage. But many others—especially younger Gen Zers—haven’t reached their peak earning years, haven’t had time to save for a down payment, and don’t yet have the funds for homeownership.

“The reality is that with housing costs still historically high, many young Americans are making compromises on location, size, or timing to get their foot in the homeownership door and start building equity,” said Asad Khan, a senior economist at Redfin. “Gen Zers and millennials are making small gains in homeownership because they’re eager to buy, they’re making sacrifices, and because affordability has improved a bit at the margins—not because homes suddenly became affordable. We expect the slow progress to continue this year, with housing costs dipping slightly while wages rise.”

Homeownership for older generations is holding steady

For older generations, homeownership remains high and relatively stable.

Just under three-quarters (72.7%) of Gen Xers owned their home in 2025, essentially unchanged from 72.9% a year earlier. For baby boomers, the rate was 79.9%, compared with 79.6% a year earlier.

Higher homeownership rates for older generations are to be expected, as they have had longer to amass money to buy homes, and many older Americans found it easier to buy homes because costs were lower in past decades.

20-somethings still took up a bigger piece of the homebuying pie in 2025

Buyers ages 19-29 purchased 18.5% of all homes sold in the U.S. in 2025, up from 14.4% the year before. Buyers ages 30-39 made up the largest share of home purchases, buying 26% of homes, up from 25% a year earlier.

Despite affordability strains, more people in their 20s are finding ways to buy despite high prices and mortgage rates—often by purchasing smaller homes, moving to more affordable metros, or leaning on family help. And it stands to reason that 30-39 year olds are buying more homes than any other age group, as they’re in their prime buying years, moving for new jobs, new relationships, new babies, or new adventures.

Meanwhile, older Americans are making up a smaller share of buyers. People aged 60 and older bought 23% of homes in 2025, down from 30% the year before.

Methodology

Data was calculated using the Current Population Survey’s Annual Social and Economic Supplement, from 1976 to 2025, and monthly IPUMS CPS data for 2025 through August. The data was accessed using IPUMS-CPS*. The homeownership rate is defined as the percentage of household heads who own a home versus rent, broken down by generation. Note that people who are living with their parents or other family members are not included in the calculation for their generation.

Gen Zers were 13-28 years old in 2025 (born 1997-2012); only adult Gen Zers (19-27 years old) were included in this analysis. Millennials were 29-44 (born 1981-1996) in 2025, Gen Xers were 45-60 (born 1965-1980), and baby boomers were 61-79 (born 1946-1964).

For the section on home purchases by generation, please note that the word “purchase” refers to the number of household heads who reported moving to a new home in the past year and owning their new home, by age group. While the vast majority of those moves are the result of a home purchase, some are the result of an inheritance or other property transfer.

This story was produced by Redfin Real Estate and reviewed and distributed by Stacker.

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Megyn Kelly
by Keka Araújo

January 27, 2026

Megyn Kelly Shows Audacity And Apathy For ICE Agents Killing Alex Pretti

Instead of empathy, Megyn Kelly opted for a narrative of self-righteous claptrap.

Conservative Megyn Kelly is once again at the center of a national firestorm, but this time, the backlash is crossing traditional political lines. Following the Jan. 24 shooting of 37-year-old intensive care nurse Alex Pretti by ICE agents, Kelly’s response was a chilling masterclass in supercilious dehumanization.

During a recent broadcast of The Megyn Kelly Show, Kelly offered a “hard-line” take on the tragedy that left the Minneapolis medical community reeling.

Rather than addressing the nuances of an ICE operation that ended in ten rounds being pumped into a pinned civilian, Kelly opted for a narrative of self-righteous claptrap.

“I know I’m supposed to feel sorry for Alex Pretti, but I don’t,” Kelly stated, her voice devoid of the gravity usually reserved for the loss of a frontline healer. “Do you know why I wasn’t shot by Border Patrol this weekend? Because I kept my a** inside and out of their operations. It was very simple.”

As she was being lambasted virtually, Kelly doubled down on her trash rhetoric, writing on X, “He was an agitator. He was in a physical confrontation w/the Feds A WEEK EARLIER. Still, he went back & injected himself into a law enforcement op. FAFO. As for me, I have plenty of compassion for the innocent Americans being killed, raped & molested by illegals. Where are your tears for them?”

He was an agitator. He was in a physical confrontation w/the Feds A WEEK EARLIER. Still, he went back & injected himself into a law enforcement op. FAFO. As for me, I have plenty of compassion – for the innocent Americans being killed, raped & molested by illegals. Where are your… https://t.co/E5zHc2oAX6

— Megyn Kelly (@megynkelly) January 27, 2026

After her damning commentary, the internet–swiftly and rightfully–ate her up.

“Cancel this twatzi immediately,” one user penned on  Instagram.

IG user Floki Kleiner wrote, “Shame on you. Your response to this situation shows exactly why so many people no longer trust you! You’ve replaced moral judgment with political loyalty. You don’t analyze first; you pick a side, then justify it. When a human life is lost, empathy and accountability should come before partisanship. That used to be journalism. This is something else entirely.”

Kelly’s logic rests on a dangerous binary: that safety is a reward for silence and that presence—even the presence of a professional trained to assist in crises, including saving lives—is a justification for state-sanctioned execution. 

Her assertion that Pretti simply “got himself into a bad situation” by exercising his right to witness and protest suggests a world in which the sidewalk is no longer a sanctuary but a kill zone for the noncompliant.

The callousness of the rhetoric was apparently too sharp even for some of Kelly’s ideological peers. Marjorie Taylor Greene, in a rare break from federal law enforcement sycophancy, challenged the narrative that Pretti’s status as a legal gun owner made him an inherent threat to ICE agents.

“I unapologetically believe in border security… but I also unapologetically support the Second Amendment,” Greene noted. She pointedly compared the aggressive federal response in Minneapolis to the tactical interventions involving Jan. 6 participants, highlighting a growing fear that federal agencies are being weaponized against citizens regardless of their political leanings.

The fundamental flaw in Kelly’s dismissive and disgusting posture as a journalist is its intentional erasure of the “witness.” To suggest that a citizen’s death is a “simple” consequence of being present is to advocate for a society that surrenders its right to oversight. Pretti was an ICU nurse—a man whose entire professional life was dedicated to moving toward trauma to provide care. 

To demand that an American citizen “stay inside” while his neighbors are subjected to tactical, unlawful force by ICE is to require the death of the human spirit.

Kelly’s “stay inside” philosophy is more than just a lack of empathy; it is a surrender of the very liberties she claims to defend. At the core of the matter is a simple truth: when the state is allowed to silence a healer on a public street, no one is truly “safe” inside their home.

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50 cent, dame dash
by Cedric 'BIG CED' Thornton

January 27, 2026

Shaniqua Tompkins Claims She Was Threatened To Sign Life Rights Contract With 50 Cent’s G-Unit Books

She claims 50 Cent's late manager forced her to sign it

Shaniqua Tompkins, the mother of 50 Cent’s first son, said she signed away her life rights to G-Unit, 50 Cent’s company, because she feared for her life.

According to AllHipHop, Tompkins, who signed the life rights deal in 2007, said that G-Unit intimidated her and broke the terms of the agreement. She is responding to a lawsuit brought by G-Unit Books, which is suing Tompkins for breaching the life-rights deal when she began talking about 50 Cent in interviews and on social media.

She has accused 50 Cent of physical and verbal abuse while she was pregnant and while they were in a relationship. 

Tompkins signed the deal that was supposed to give G-Unit Books broad, exclusive rights to her life story, name, and likeness, while restricting her from telling her side of the story without the company’s approval.

She now says the intimidation was initiated by 50 Cent’s then-manager, Chris Lighty, who has died. Tompkins says she received repeated phone calls from him, insisting she “had to sign the agreement,” even after she declined. 

She claims Lighty tracked her down and appeared at a Las Vegas hotel room with another man to get her to sign the agreement.

“During this encounter, Mr. Lighty told me that I would suffer severe consequences if I did not sign the agreement,” Tompkins said. She said she wasn’t allowed to read the full contract and was only shown the signature page, and she was made to sign it on the spot.

“Fearing for my life and for my children’s lives, I signed the agreement under extreme duress,” and that she “had no meaningful choice.”

She also claims G-Unit Books did not hold up their end of the bargain. The company was supposed to pay $80,000, but she only received $35,000 after they took $5,000 to pay a lawyer (allegedly one of 50’s attorneys) she says she never hired.

Tompkins argues that the company “did not honor the agreement it now claims to enforce,” and she should not be bound to a contract it allegedly broke first.

The affidavit also says that during this time, her relationship with 50 Cent was. not in a good space, so she was emotionally and financially dependent on him and under pressure from people in his circle. She also stated that she was a stay-at-home mother “entirely financially dependent on” the rapper, and left a house-flipping business at the insistence of 50 Cent.

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Don, Lemon, released, arrest
by Sharelle B. McNair

January 27, 2026

Black Pastor Warns Don Lemon Against Church Protest: ‘It’s Going To The Royal Rumble’ 

Wooden offered sympathy for North Carolina's first Black lieutenant governor, Mark Robinson, following a bombshell report that he called himself a "black NAZI."

Following his viral Minneapolis church incident, journalist Don Lemon has ruffled some feathers with faith leaders like Bishop Patrick L. Wooden Sr, who have issued harsh warnings against the former CNN anchor making any appearances.

The pastor of Upper Room COGIC in Raleigh, NC, spoke out against the actions of Lemon and First Amendment protestors storming into a church service to confront Cities Church’s lead pastor, David Easterwood, who was revealed to be an ICE agent.

While things were seemingly peaceful during the service interruption, Wooden said that wouldn’t be the case if the same thing took place in Raleigh.

“Y’all see when those people invaded that church the other day? Now I just wanna say to protestors and all of them…don’t do that here. Amen,” the pastor started. “Don Lemon, don’t come here. You roll up in this church doing stuff like that, and it’s going to be the Royal Rumble.”

As parishioners started to giggle, Wooden stood firm on his stance: “The funny thing is, I’m not joking.”

He added, “We have worked hard. We built the church in the name of the Lord. We dedicated it to the Lord. It’s built for worship. Our blood, sweat, tears, and finances are in this place. So, people who have never knocked on the doors of the church, and never contributed one dime to it, going to roll up in here and disturb our service and scare our children and shout obscenities in the church—that will not stand in this church.”

The federal government feels Lemon and protestors went too far in disrupting the church service, resulting in the Department of Justice being hopeful that a judge would charge Lemon for his anti-ICE protest coverage.

That didn’t happen, upsetting U.S. Attorney General Pam Bondi and Nicki Minaj.

This isn’t the first time Wooden has controversially spoken out on the day’s hot topics. Following the assassination of Turning Point USA founder Charlie Kirk, Wooden praised him for promoting conservative Christian values, offering condolences, and urged his parishioners to do the same. 

In 2024, according to The Christian Post, he defended former North Carolina gubernatorial candidate and the state’s first Black lieutenant governor, Mark Robinson, following a bombshell report that he labeled himself as a “black NAZI” and praised slavery on a pornographic website between 2008 and 2012.

“Whether this stuff that they’ve unearthed is him or not …. he said those are not the words of Mark Robinson, and I believe him,” said the pastor, who once called Kamala Harris a danger to Black Americans. “I believe him more than I believe this media.”

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Demond Wilson, ‘Sanford And Son’
by Nahlah Abdur-Rahman

January 27, 2026

Rest In Power. Dr. Gloria Wade-Gayles, Trailblazing Black And Women’s Studies Scholar, Dies At 88

Dr. Gloria Wade-Gayles leaves behind a legacy of scholarship focused on Black women's place in Americana.

Dr. Gloria Wade-Gayles, a scholar known for her studies centering Black women in Americana, has died.

Wade-Gayles became a leading voice for interdisciplinary women, gender, and Black studies, centering her work in this discipline. Born in Memphis in 1937, Wade-Gayles endured an upbringing under the Jim Crow doctrine of the South. From this experience, she developed a lifelong passion for academia and activism, using her scholarship to shape her curriculum and advocacy.

She first began her academic studies at LeMoyne College, graduating with a B.A. in English in 1959 from the Syracuse, New York-based institution. Wade-Gayles went on to pursue an M.A. in American Literature, becoming a Woodrow Wilson fellow at Boston University a few years later.

According to The EDU Ledger, her esteemed education landed her a post as a faculty member at Spelman College, teaching American literature at the all-women’s HBCU. However, her time at the college was cut short over her activism during the Civil Rights Movement. As a participant in the Freedom Summer of 1964, Wade-Gayles taught while on the road, taking the classroom to the frontlines.

Following a years-long career in education and social justice advocacy, she pursued her own scholarship in the early ’80s, obtaining a Ph.D. in American Studies at Emory University. She later returned to her original employer, shaping the lives of Black female students for the next four decades as a professor of English and women’s studies. Her legacy and foundational leadership led to her honor as the Eminent Scholar’s Chair in Independent Scholarship and Service Learning.

At the school, she also founded the Spelman Independent Scholar (SIS) program in 2001, along with its accompanying Oral History Project, and RESONANCE, a choral program, the following year. Her legacy in academia also made her a recipient of Georgia’s Professor of the Year Award from the Council for Advancement and Support of Education in 1991, in addition to the Presidential Award for Scholarship from Spelman.

As for her contributions to the literary world, Wade-Gayles wrote several novels and academic articles. This includes her 1984 work “No Crystal Stair: Visions of Race and Sex in Black Women’s Fiction” as well as her 1993 memoir “Pushed Back to Strength: A Black Woman’s Journey Home.”

With her storied research, emphasis on Black women’s experiences, and grounding in American culture, Wade-Gayles remains an integral figure in championing this field. Her incorporation of activist work into this scholarship also exemplifies the impact one can have beyond the classroom, shaping how history is told and by whom for years to come.

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Shellye Archambeau
by Jeroslyn JoVonn

January 27, 2026

2026 Women Of Power Legacy Honoree Shellye Archambeau Broke Barriers As A Former Tech CEO And Fortune 500 Board Member

Shellye Archambeau will be honored as a boardroom powerhouse at the 2026 Legacy Awards Gala during the BLACK Enterprise Women of Power Summit.

Fortune 500 board member and former MetricStream CEO Shellye Archambeau will celebrate Black women in the boardroom when she takes the stage at the 2026 BLACK ENTERPRISE Women of Power Summit to receive her Legacy Award.

Archambeau joins a distinguished lineup of women from business and the arts receiving top honors at this year’s Legacy Awards Gala. She is recognized for over 30 years of experience building and scaling B2C and B2B tech brands and becoming the first Black woman CEO in Silicon Valley with expertise in governance, risk, and compliance, marketing, and entrepreneurship.

A senior executive mentor with the ExCo Group, Archambeau currently serves on the boards of Verizon Communications (chairing the Corporate Governance and Policy Committee), Roper Technologies (chairing the Nominating and Governance Committee), Okta, and Lineage, where she helps advance a more sustainable cold chain. She also sits on the boards of national nonprofits Catalyst and Braven, and previously served on the boards of Nordstrom and Arbitron.

As former CEO of Silicon Valley’s MetricStream, Archambeau helped establish the company as a leader in governance, risk, and compliance solutions. She has also held executive roles, including chief marketing officer and EVP of Sales at NorthPoint Communications, EVP of sales and marketing at Loudcloud, and President of Blockbuster.com, where she launched the retailer’s online presence.

After establishing herself in the boardroom, Archambeau has leveraged her platform to support others—appearing as an expert on CNN and CNBC, contributing to Forbes, and collaborating with HBCUs, among other initiatives. In 2020, she published Unapologetically Ambitious: Take Risks, Break Barriers, and Create Success on Your Own Terms.

Fortune named the book one of the top business books of 2020.

Archambeau’s other accolades include being ranked the second-most influential African American in IT by Business Insider, being listed among Newsmax’s 100 Most Influential Business Leaders in America, and receiving the NCWIT Symons Innovator Award from the National Center for Women & Information Technology.

Shellye Archambeau’s decades of business leadership will be celebrated at the 2026 Legacy Awards Gala, where she will accept her Legacy Award alongside luminaries such as Angela Bassett, Carla Harris, Rosalind “Roz” Brewer, and Bennie Wiley.

Registration for the 2026 BLACK ENTERPRISE Women of Power Summit is available HERE.

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Melania Trump, George Floyd
by Jeroslyn JoVonn

January 27, 2026

Duh! People Aren’t Interested In Seeing A Melania Trump Documentary

The film opens Jan. 30.

As the release of Melania Trump’s theatrical documentary approaches, social media users are mocking theaters for reportedly struggling to sell tickets.

The film, Melania, chronicles the First Lady in the 20 days leading up to Donald Trump’s second inauguration. While the film opens on Jan. 30 in an estimated 1,500–2,000 theaters nationwide, screenshots shared on social media suggest moviegoers aren’t particularly interested in seeing the doc.

“Not a single ticket sold for the opening night 9:55 p.m. showing of Melania at the busiest movie theater in the metro-Jacksonville area,” Travis Ackers tweeted over a screenshot of a booking screen for the film in Trump’s home state of Florida.

Users shared screenshots of online ticket bookings in their cities, many showing wide availability for the Melania documentary on opening night.

“Zero sold in Atlanta. Opening night. Busy theater,” one person wrote alongside a screenshot.

“Same thing in Colorado!” added someone else.

One X user joked that Trump would take to Truth Social after the film’s opening night to claim, “The tickets were sold out, everyone was begging for tickets, and I didn’t know what to do,” a remark another user referenced when noting their local theater had sold only 20 tickets.

“Trump claims that Melania screenings are selling out fast. At my large nearby multiplex, for four screenings on opening day Friday, they have so far sold… 20 tickets,” they wrote.

Others mocked billionaire Jeff Bezos, whose Amazon MGM Studios reportedly spent $40 million to acquire the film’s rights and another $35 million on promotion. Reports suggest the movie is expected to earn only $5 million in its opening weekend, resulting in a total loss for the studio.

“Melania the Movie is a disaster for Amazon and embarrassing AF for Melania and Trump. $5M opening weekend. They paid her $40 million and another $35M to get it into 1,400 theaters across 27 countries. That’s an average of $3,571 for each theater. FAILURE!” an X user exclaimed.

The Melania documentary is faring even worse overseas, reportedly selling few or no tickets in the limited U.K. theaters where it’s showing.

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Marjorie Taylor Greene, Obamacare, insurance, affordable
by Sharelle B. McNair

January 27, 2026

MTG Speaks: ‘You Are All Being Incited Into Civil War’

The shooting is added to a long list of wrongs the former MAGA follower encourages both Democratic and Republican leaders to make right.

Former Georgia Republican Congresswoman Marjorie Taylor Greene isn’t backing down on her fight for political transparency, calling on her past MAGA colleagues to “take off their political blinders” as she warned of the latest Minnesota shooting as the potential start of a “civil war.” 

Taylor Greene expressed her support for law enforcement, particularly ICE agents, but pushed back against their involvement in the shooting of 37-year-old ICU nurse Alex Pretti, pushing against the narrative that he posed a threat to federal officers because he was armed.

“I unapologetically believe in border security and deporting criminal illegal aliens, and I support law enforcement. However, I also unapologetically support the 2nd amendment,” the former MAGA loyalist said. 

“Legally carrying a firearm is not the same as brandishing a firearm.” 

She then took a trip down memory lane to Jan. 6, 2021, when dozens of armed insurrectionists threatened lawmakers and subsequently took over the U.S Capitol. 

Greene noted that many Republican leaders, including President Donald Trump, defended the group and their Second Amendment rights. She questioned if it was OK then, it should be the same for Pretti.

“We lost our minds when we watched Biden’s FBI track down and aggressively carry out home invasions and arrest on peaceful J6’ers who walked in the Capitol through open doors….” Imagine if one of our MAGA independent journalists or even just a MAGA supporter stood in the street outside a J6’er’s house while Biden’s FBI carried out a law enforcement operation, home invasion, and arrest,” she said. 

“What would have been our reaction? Both sides need to take off their political blinders. You are all being incited into civil war, yet none of it solves any of the real problems that we all face, and tragically, people are dying.”

https://twitter.com/FmrRepMTG/status/2015438556789870682

Trump’s stance on Pretti differentiates from J6. After Homeland Security released a picture of a handgun, allegedly taken from the victim before the shooting, the 47th president shared it, defending his ICE troops.

“This is the gunman’s gun, loaded (with two additional full magazines!) and ready to go,” he wrote on Truth Social, according to The Hill.  

“What is that all about? Where are the local Police? Why weren’t they allowed to protect ICE officers? The Mayor and Governor called them off? It is stated that many of these Police were not allowed to do their job, that ICE had to protect themselves — Not an easy thing to do!”

The shooting is added to a long list of wrongs the former MAGA follower encourages both Democratic and Republican leaders to make right. Taylor Greene did a complete 180 on her conservative colleaguesbeforeo abruptly announcing her retirement from Congress in November 2025.

Her switch-up came from several concerning issues, including economic policies affecting her rural region and her party’s failure to disclose full records related to disgraced financier and late-indicted sex offender Jeffrey Epstein.

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money, Shedeur Sanders
by Cedric 'BIG CED' Thornton

January 27, 2026

Let’s Go! Cleveland Browns Rookie Shedeur Sanders Makes Pro Bowl

Sanders becomes the second fifth-round draft pick to be invited to the annual event

After a very lackluster first season in the NFL, Cleveland Browns quarterback Shedeur Sanders has been selected to play in the league’s upcoming Pro Bowl game.

Journalist Jordan Schultz reported via his social media account that the rookie will be heading to the Pro Bowl as a replacement quarterback. That move makes Sanders the the first fifth-round draft pick to be invited to the annual event since Los Angeles Rams wide receiver Puka Nacua. 

The trajectory of Sanders’ career has taken an unexpected turn, making him a Pro Bowler despite his stats suggesting otherwise. After being expected to be a high first-round draft pick, the quarterback fell to the fifth round before Cleveland rescued him. Yet, although the Browns selected him, they had three other quarterbacks and picked another quarterback before Sanders’ drop. Joe Flacco and Kenny Pickett were traded, DeShaun Watson missed the season due to an injury, and rookie Dillon Gabriel lost the starting spot after suffering a concussion, leading to Sanders becoming the starting quarterback. 

CBS Sports reported that, as the team’s starter, Sanders posted a 3-4 record while completing 56.6% of his passes for 1,400 yards, 7 touchdowns, and 10 interceptions across 8 games. After his first start in Week 11, he had the second-worst completion percentage since he took over the starting position. In the last eight weeks of the season, he threw an NFL-high 10 interceptions. Another stat that worked against the young player, Sanders was pressured on an NFL-high 51% of his dropbacks, yet blitzed at the seventh-lowest rate (24%). 

He did have a great week when he won the Rookie of the Week honors in Week 14. Sanders was 23-for-42, passing for 364 yards and three touchdowns, while adding a team-high 29 rushing yards and one rushing touchdown. He became the first Browns player to throw for at least 300 yards and have at least three touchdown passes and one rushing touchdown in a game. 

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Snoop Dogg, brother, Death Row
by Ahsan Washington

January 27, 2026

Just How Many Businesses Does Snoop Dogg Really Have?

The Long Beach, California native has established a vast business empire across multiple industries

Snoop Dogg stands as one of hip-hop’s most lasting artists. Snoop’s staying power might very well be linked to his persona but we can’t ignore his business portfolio that matches the scale of many Fortune 500 founders. 

The Long Beach, California native has established a vast business empire across multiple industries through his foray into venture capitalism, cannabis, media, spirits, and entertainment, which employs significantly more people than his fans typically know.

Snoop Dogg’s diverse business ventures generate hundreds, if not thousands of direct and indirect employment opportunities across the United States. Snoop Dogg demonstrates cultural ownership through his rap career by showing that hip-hop’s true power exists in its ability to create substantial paychecks alongside charting achievements.

The following highlights a few of Snoop Dogg’s primary business ventures alongside their role in generating employment and economic effects.

Death Row Records

In 2022, Snoop Dogg purchased Death Row Records, which had originally helped him start his music career. Under Snoop’s leadership, Death Row functions as a modern music and media company which manages its historic catalog while building new artists and digital platforms. The label’s relaunch creates a dual role for the Dogg Father, as a cultural and economic powerhouse who creates employment opportunities across music production, publishing, licensing, marketing , digital strategy and artist management, all based in Los Angeles’ creative economy.

Casa Verde Capital

Casa Verde Capital operates as Snoop Dogg’s venture capital firm which invests in cannabis and cannabis-adjacent companies since its establishment in 2015. The firm manages a $300 million portfolio that includes investments in Dutchie and Eaze, which provides dispensary operations and delivery services and cannabis tech infrastructure. Casa Verde Capital supports the cannabis industry by investing in its operational systems instead of selling cannabis products directly. This approach fosters employment opportunities in technology and logistics and compliance and marketing and operations throughout various states.

Leafs By Snoop

The cannabis brand Leafs By Snoop started in 2015 as one of the initial celebrity-endorsed cannabis brands. Through licensed partners, the brand distributes its products in legal markets by offering flower and cannabis products that represent Snoop’s personal brand and lifestyle. The brand creates jobs through cultivation, manufacturing, packaging, distribution, retail and regulatory compliance, which are all essential parts of the legal cannabis supply chain.

Merry Jane

Merry Jane is a digital media platform that was established in 2015 to cover cannabis culture, cannabis policy, and cannabis lifestyle. Merry Jane creates educational resources and video programming and editorial content to educate and normalize cannabis consumers. Merry Jane functions as a media business that employs writers, editors, producers, videographers, social media managers, and tech professionals to combine journalism with brand storytelling.

Snoopadelic Films

Through Snoopadelic Films, Snoop Dogg produces television shows, films and documentaries, and scripted and unscripted projects across networks. Snoopadelic Films as a production company hires both on-screen and behind-the-scenes crew members including writers and directors, as well as editors, set designers, camera operators, and production staff, who contribute to Hollywood’s freelance and full-time workforce.

Doggystyle Records

Doggystyle Records is an independent label which supports artist releases and collaborations under Snoop’s brand since its establishment in the mid-1990s. Although Death Row remains larger than Doggystyle Records, this label helps generate publishing revenue while developing artists.

Still G.I.N.

Snoop Dogg joined forces with Dr. Dre to create Still G.I.N., a premium spirits brand that unites hip-hop branding with conventional liquor distribution. The brand increased its market presence by forming major partnerships with Martha Stewart. 

Snoop Youth Football League

The Snoop Youth Football League creates community impact. Since its establishment in 2005, the Snoop Youth Football League (SYFL) has provided football opportunities to numerous young athletes throughout Southern California. The organization operates as a nonprofit, yet it hires coaches together with administrators, event staff, and trainers, and has supported players to reach college and professional sports. The league demonstrates Snoop’s commitment to building lasting community through its creation of economic activity and job opportunities.

19 Crimes Wine

In 2020, Snoop Dogg joined forces with 19 Crimes to create Snoop Cali Red which marked the brand’s first California-made wine and the initial U.S. celebrity-fronted wine label. The partnership between hip-hop culture and a global wine brand resulted in Snoop Dogg’s image reaching retail shelves across the United States through the Lodi region grape production. The collaboration between 19 Crimes and Snoop Dogg has grown to feature Snoop Cali Rosé alongside Snoop Cali Blanc and Snoop Cali Gold sparkling wine and Cali Smooth, creating multiple options for younger diverse consumers to engage with wine. Through the 19 Crimes partnership, Snoop Dogg extends his economic influence from spirits to the global wine industry by supporting employment opportunities in viticulture production, bottling distribution, marketing logistics, and retail operations.

Snoop Doggie Doggs

In 2022, Snoop introduced a lifestyle brand extension which entered the pet industry. SMAC Entertainment and Little Earth Productions developed the collection, which features Snoop’s signature branding and playful aesthetic, across plush toys, feeding bowls,leashes and collars, and pet apparel. The Snoop Doggie Doggs brand reaches consumers through major online retailers and specialty pet platforms while creating employment opportunities in product design, manufacturing, merchandising, ecommerce, marketing, and retail distribution.

Broadus Foods

Broadus Foods started operations in 2022, through a partnership between Snoop Dogg and Master P. The company works to increase minority presence within the grocery and consumer packaged goods industry. The food company Broadus Foods uses Snoop Dogg’s legal name to market breakfast products that include Snoop Cereal and the Momma Snoop line. Broadus Foods achieved national retail distribution through its partnership with Post Consumer Brands, which placed its products in major grocery chains. The company provides support to organizations that work with food insecurity and underserved community populations.

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