working women, stress, study

Rethinking Fresh Starts: A Gentler Way To Begin The Year

Blueprint examines how a gentler beginning might be the best way to start 2026.


Picture this: Pristine planners spread across desks, meticulously crafted goal lists, and conversations filled with ambitious resolutions. It’s January, and the air buzzes with the possibility of fresh starts. The new year invites transformation and reinvention.

Fresh starts have a real pull. They offer hope, sharpen our intentions, and spark motivation when we need it most. And there is science behind that emotional lift. Researchers call it the “fresh start effect,” a well-documented boost in motivation that often shows up around meaningful time markers like the beginning of a new week, month, or year.

But here’s something worth considering as the confetti settles: What if beginning the year does not require starting over?

What if there’s another way to approach the beginning of the year, one that respects where you are right now?

Blueprint examines how a gentler beginning might be just as meaningful, and often more sustainable, than the dramatic reinvention we tend to demand of ourselves.

The “Fresh Start” Story We’ve Been Sold

New Year’s resolutions are practically a cultural tradition. Every January comes with an invisible message: This is the moment you become a better version of yourself. Not just slightly improved, but completely transformed.

It shows up in the phrases we repeat like mantras:

  • “New year, new me.”
  • “This is my year.”
  • “Starting fresh.”

These slogans sound empowering, but they also contain an unspoken assumption: Who you were last year is not good enough for this year. That framing changes how we approach self-improvement. We make complicated plans. We overhaul routines overnight. We try to “fix” our perceived flaws all at once. And when that all-or-nothing approach inevitably gets hard, it can quietly turn into disappointment, self-blame, and the familiar feeling of falling behind. This is not a personal failure. It’s often a design problem.

As a 2023 Forbes Health/One Poll survey shows, many people struggle to keep their New Year’s resolutions, and it’s common for motivation to fade as the year goes on, with the average resolution lasting 3.74 months.

Why the New Year Feels So Powerful Even When Life Feels Messy

There is something uniquely magnetic about the start of a new year. It is not just the calendar turning over. It is the symbolism.

A new year creates a sense of separation between “before” and “after.” And psychologically, that can be incredibly motivating. That is exactly what the “fresh start effect” describes: the way time markers help people mentally distance themselves from past mistakes and re-engage with aspirational goals.

January also comes with a built-in storyline:

  • Everyone else is setting goals, so it feels like you should, too.
  • The holidays disrupted routines, so structure suddenly feels appealing again.
  • Starting on Jan. 1 feels “clean” in a way that starting on a random Tuesday in March does not.
  • The countdown, rituals, and cultural momentum make it feel emotionally significant.

In other words, January is not just a month. It is a symbol.

When Reinvention Starts to Feel Heavy

Even the most inspiring fresh start can turn into pressure because the expectations are rarely small. We are not simply encouraged to make a few thoughtful changes. We are encouraged to remake ourselves, quickly, and with visible results.

That pressure tends to show up in predictable ways:

  • Anxiety, like racing thoughts about getting it “right” or worrying you will fall behind.
  • Avoidance, like procrastinating on goals because the standard feels impossible.
  • Shame, like replaying last year’s disappointments and turning them into character flaws.

And to be clear: Goals are not the enemy.

Setting intentions and pursuing growth can be healthy and life-giving. The issue is when urgency overrides realism, and self-improvement becomes self-correction.

The Case for Continuation Instead of Transformation

Here is the alternative no one sells as loudly: continuation.

Continuation means building on what is already working instead of tearing everything down and rebuilding from scratch. It is less flashy than reinvention. There is no dramatic “before and after.” No big announcement. No perfect identity overhaul. But it is often the approach that actually holds.

Continuation looks like:

  • Keeping supportive habits instead of replacing your whole lifestyle.
  • Strengthening what works instead of focusing only on what does not.
  • Adjusting gently instead of demanding instant perfection.

This matters because consistency has a way of quietly changing who you become. And the truth is, your current routines are not nothing. They are evidence of survival, adaptation, and effort. Stability is not laziness. In many cases, it is the foundation.

What a Gentler Beginning Actually Looks Like

A gentle beginning does not mean you give up on goals. It means you stop treating your life like an emergency renovation project.

1. Smaller goals that are easier to repeat

Instead of: “Transform my entire diet.”

Try: “Add one vegetable to lunch.”

Instead of: “Work out every day.”

Try: “Move my body for 10 minutes, three times a week.”

2. Longer timelines that match real life

We tend to underestimate how long change takes, then blame ourselves when it is not instant.

But habit formation is not overnight. Research out of University College London found that habit automaticity can take time, with an average of 66 days in their 2009 study.

That does not mean you are behind in week two. It means you are human.

3. Reflection before “fixing”

Instead of starting with punishment, start with curiosity:

  • What already supports me in my daily life?
  • What feels unsustainable right now?
  • Where do I have genuine energy for growth?
  • What would “enough” look like this month?

Sometimes the most honest answer is: “I can handle one small change, not five.” That is not a weakness. That is wisdom.

Letting Go of the Myth That Change Must Be Immediate

Our culture has a strange timeline for New Year’s resolutions: results by February, full transformation by spring. But real change rarely works that way.

Progress is often slow, uneven, and quiet. It includes restarts, off-days, and seasons where the goal is simply to get through. And if you are starting later than Jan. 1, you did not miss your chance. You are just moving through change the way most humans actually do: in imperfect attempts, not perfect streaks.

Even in high-stakes behavior change, “starting over” is often part of the process. A study published last year in BMJ Open found that when people try to quit smoking, unsuccessful attempts are common and are frequently linked to emotions like guilt and frustration, reinforcing that setbacks are not unusual; they are part of what many people experience while trying to change.

A new beginning can happen in March. In September. On a random Tuesday. You are allowed to start when you are ready.

Begin the Year With Self-Trust, Not Self-Correction

One of the most powerful shifts you can make this year is this: Stop treating yourself like a problem to solve.

Start treating yourself like someone worthy of support. Self-trust grows when you keep small promises to yourself, not when you set huge goals and punish yourself for struggling. Try:

  • Keeping one grounding routine that already helps you.
  • Framing goals as experiments rather than contracts.
  • Checking in monthly instead of judging yourself daily.
  • Building momentum through microcommitments.

And when you mess up, practice self-compassion instead of self-attack. Self-compassion is not the same thing as letting yourself off the hook. It is a healthier way to stay in the game.

Researcher Dr. Kristin Neff’s work on self-compassion has consistently linked it to psychological well-being and resilience, especially during difficult moments.

Rethinking What It Means to Begin

January arrives like a doorway, but it does not have to be a demand.

Beginnings often happen quietly:

  • The morning you choose a kinder thought instead of criticism.
  • The moment you pause before reacting to stress.
  • The evening you rest because you’re tired, not because you “earned it.”

These are not small things. They are the building blocks of real change. This year, consider trading reinvention for continuation. Trade urgency for honesty. Trade self-correction for self-trust. Because sometimes the most meaningful fresh start is not a dramatic new identity.

It is a gentle return to yourself.

This story was produced by Blueprint and reviewed and distributed by Stacker.

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judge, dei, trump

Fintech Entrepreneur Angel Rich Gets 10 Years For Manslaughter

Rich built a brand off promoting financial literacy within the Black community.


Prominent fintech entrepreneur Angel Rich has been punished for her role in a fatal car crash in Prince George’s County, Maryland.

In July 2025, a jury found Rich guilty of one count of negligent manslaughter by vehicle charge, stemming from the 2023 event. The Prince George’s County Circuit judge ordered a 10-year sentence for the conviction on January 20.

The Credit Rich banking app founder initially rose to fame on social media, advocating for financial literacy in the Black community.

Rich, however, will only serve three years in prison with the rest of her time suspended. She will undergo supervised probation upon her release, as reported by Complex.

In April 2023, Rich collided with driver Quinton Francis Jr., on the MD-450 highway. The 64-year-old later died from injuries sustained in the crash.

Further investigation found that Rich was speeding on the state highway; toxicology reports also confirmed she had alcohol in her system. However, she was not found guilty of charges related to manslaughter and impaired driving.

“This case should serve as a painful reminder that impaired driving has irreversible consequences,” said State Attorney Tara Jackson. “Driving under the influence is never worth the risk, and my office remains committed to holding drunk drivers accountable and keeping our roads safe.”

Following her initial conviction, the 39-year-old was placed on house arrest. However, her violation of this monitoring led to her arrest in Virginia by U.S. Marshals that September.

Before her legal troubles, Rich grew a platform for financial knowledge and success, also expanding her name and brand across the fintech industry.

The History of the Black Dollar author focused on helping her listeners scale wealth and build credit. Her other passions included bridging technology and finance. According to her Instagram, she is the first Black woman to partner with Experian, using her Credit Rich app to help diverse users learn money management strategies.

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Uncle Luke, Miami street

Luther Campbell Resigns As High School Football Coach, Contemplates Running For Congress in Florida

He had been coaching football at Miami Edison Senior High School since 2018.


2 Live Crew founder and one-time member Luther “Uncle Luke” Campbell took to social media on Jan. 26 to announce that he was resigning as head coach at Miami Edison Senior High School.

In Luke’s post on X, he stated that a run for a congressional seat in Florida is possible. He will announce his intention on Feb. 15.

“Good morning,” Campbell wrote. “I am officially stepping down as Head Football Coach at Miami Edison Senior High School. I would like to thank the principal, athletic director, alumni president, board members, my coaching staff, and—most importantly—the players for giving me the opportunity to lead and serve at Miami Edison. Coaching at this historic school has been an honor.”

According to VIBE, the “Banned in the U.S.A.” recording artist has been coaching at the Miami high school since 2018, after starting his post-hip-hop career as a linebackers coach at Miami Central Senior High School in 2009.

Campbell said he is leaving the school in better condition, noting that Miami Edison has a partnership with Adidas and that the football program has brand-new locker rooms and upgraded football facilities. 

In addition to a possible congressional run, Campbell explained he wants to be “present” for his son, a student-athlete entering his senior year next semester. He also announced that he will continue to help young students and their parents through his company, Luke Sports, where he will play a role in decisions regarding NIL (name, image, and likeness) opportunities, brand marketing, and long-term development.

Later that day, Uncle Luke returned to social media and reiterated that his political aspirations would depend on conversations with community members to learn their thoughts on the current political landscape.

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Nicki Minaj, Trump, gold card,citizenship

Nicki Minaj Calls Herself Trump’s ‘No. 1 Fan’, Says Backlash ‘Motivates Me To Support Him More’

Nicki Minaj further affirms her support for President Donald Trump, dubbing herself the president’s "No. 1 fan."


Nicki Minaj is fully backing President Donald Trump, dubbing herself the President’s “No. 1 fan” and dismissing critics of her political stance.

The platinum-selling rapper took center stage at Trump’s Accounts Summit on Jan. 28, joining Trump, Treasury Secretary Scott Bessent, and others to promote the program’s tax-deferred retirement accounts for children, the NY Post reports. While there, Minaj spoke alongside Trump, reaffirming her support for the president and his administration despite facing backlash.

“I am probably the president’s number one fan. That’s not going to change,” Minaj said in a clip shared online. “And the hate or what people have to say does not affect me at all. It actually motivates me to support him more. We won’t let them get away with bullying him. God is protecting him.”

Minaj has faced criticism in recent months for becoming increasingly vocal about her political views, moving from criticizing Trump’s immigration policies to praising his leadership. In November, the ‘Super Bass’ rapper made a surprise appearance at the United Nations, backing the Trump administration’s call to end faith-based persecution in Nigeria—a claim the Nigerian government disputes. The following month, she discussed faith and politics with Erika Kirk at Turning Point USA’s AmericaFest.

In her latest effort supporting Trump, Minaj is reportedly pledging hundreds of thousands of dollars to fund $1,000 tax-advantaged investment accounts for her fans’ newborns, part of a program the administration plans to launch this year. Her contributions could total between $150,000 and $300,000, sources say. She is expected to make the announcement alongside Trump adviser Alex Bruesewitz, who has cultivated a close relationship with Minaj as the administration’s “celebrity whisperer.”

“I absolutely love my Barbz,” Minaj said in a statement, referencing her fanbase. “I want to see them bring healthy and successful children into the world. Becoming a mother was the greatest thing that’s ever happened to me, and I want others to experience the same joy my son has brought into my life.”

“I know raising a child can be expensive and challenging at times, so I’m committed to doing whatever I can to support them,” she added.

The new program provides $1,000 from the Treasury Department to children born between Jan. 1, 2025, and Dec. 31, 2028, to start their own accounts. Parents and employers can contribute up to $5,000 and $2,500 per year, respectively, until the child turns 18, with funds not accessible until then. Minaj hopes her contributions will help boost the next generation’s financial literacy.

“This program will benefit everyone, decreasing the gap for future prosperity between children who traditionally aren’t born with a full bank account & children who are,” Minaj said. “I believe it will have the most profound impact on urban communities, which often face greater financial challenges. It’s an excellent way to educate kids on the value of investing, saving, and managing money responsibly.”

RELATED CONTENT: Don Lemon And Nicki Minaj Spar on X Following Anti-ICE Protest at Church

Steph curry, Century, Golf, celebrity, win

Stephen Curry’s Short Film Wins Grand Jury Prize At Sundance Film Festival

"The Baddest Speechwriter of All" is about the life of Clarence B. Jones, Martin Luther King Jr.'s speechwriter.


Already a winner on the basketball court, Golden State Warriors superstar Stephen Curry is now the co-director and producer of an award-winning short film.

The Baddest Speechwriter of All has won the the coveted Grand Jury Prize at the Sundance Film Festival, Deadline reports. The prize is the highest presented to winning films and filmmakers at the popular film festival.

Oscar winner Ben Proudfoot, who co-directed the film, accepted the award. Curry, who is in the middle of another NBA season, could not attend.

“Stephen and I are jumping for joy (him a lot higher than I) with this extraordinary recognition, especially as the final sun slowly sets on Sundance in Park City,” Proudfoot said. “Clarence B. Jones’s extraordinary story feels tailor-made to this very moment. He calls on all of us to follow in his footsteps in times of injustice: exit our comfort zones, live with purpose, and non-violently kick ass.”

The Baddest Speechwriter of All is about Clarence B. Jones, an attorney, adviser, and key speechwriter for Dr. Martin Luther King Jr. The project focuses on Jones’ trials and tribulations as he experienced history firsthand while fighting in the Civil Rights Movement.

“On a personal note, to share creative duties with Stephen, one of the greatest living athletes and just a truly good man, has given me an opportunity to grow as a filmmaker and be part of a telling a story I probably never would have learned until Stephen called me. To him and to Clarence, I am forever grateful,” Proudfoot added.

This is Curry and Proudfoot’s second project together. Curry, along with Shaquille O’Neal, served as an executive producer of the 2021 short film, The Queen of Basketball, which earned Proudfoot his first Academy Award. The documentary is about Lusia Lucy Harris, widely regarded as the greatest women’s basketball player of all time. 

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Jamaica, travel, violent crimes, Jamaican restaurant

Jamaican High Schoolers Set Three Records At New York International Showcase

Jamaica’s high school sprint stars shined last weekend.


Jamaican high school athletes set three national and facility records at the second New York International Showcase in Staten Island.

On Jan. 24, junior sprint star Shanoya Douglas, the Jamaica College’s boys’ 4×200m relay team, and the Hydel High’s girls’ 4×200m relay squad delivered record-breaking performances at the indoor meet held at Ocean Breeze Athletic Complex in Staten Island, the Jamaican Observer reports.

Douglas shattered her own national U-20 indoor 300m record, finishing in 36.98 seconds, well ahead of Breanne Barnett of Baldwin High (NY) who ran 38.08 seconds, and Rhia Randolph of West Orange High (NJ) who ran at 38.16 seconds.

Douglas, who transferred to Holland High from Muschette High to continue training with longtime coach Gary Smythe, also set a new facility record, surpassing Elise Cooper’s 37.32-second mark from the 2024 Ocean Breeze Elite Invitational.

“I did not know that I was running this fast. My aim was to run faster than I did last year,” she said, noting her national U-20 indoor record last year of 37.78 seconds in her indoor debut. “I am very happy.”

At the high school meet founded by Jamaican Olympian Sanjay Ayre, Jamaica College’s 4×200m relay team—DeAndre Gayle, Nathaniel Martin, Omary Robinson, and Makaelan Woods—made their country proud, winning in 1:25.54. They broke the facility record of 1:26.90 set by Calabar High last year and set a new national record, outpacing Danbury (CT) High (1:30.30) and Deptford (NJ) High (1:30.51).

Elsewhere, Hydel High’s girls’ 4×200m relay team of Sashana Johnson, Kevina Bourne, Nastassia Fletcher, and Shemonique Hazel set a national record of 1:36.56, smashing the previous facility mark of 1:40.00 from 2020. Shaker High (1:45.72) and East Stroudsburg South (1:46.49) finished second and third.

Other Jamaican highlights included Jamaica College’s Kai Kelly winning the boys’ 60m in 6.97 seconds, while DeAndre Gayle placed second in the boys’ 60m (6.87). Holland High’s Johan-Ramaldo Smythe took second in the boys’ 200m (21.18).

In the girls’ 60m, Hydel’s Shemonique Hazel was second at 7.61 and Kevina Bourne was runner-up in the girls’ 200m at 24.55.

RELATED CONTENT: VP Music Group Partners With Food For The Poor To Accelerate Jamaica’s Post-Melissa Rebuilding Efforts

winter snow storm

93-Year-Old Woman Dies From Winter Storm A Block Outside Her South Carolina Home

Last weekend's winter storm took the life of a beloved 93-year-old aunt in South Carolina.


A 93-year-old woman in South Carolina has died after leaving her home during last weekend’s historic winter storm.

Neather Kelly was supposed to turn 94 next month, with her family preparing to celebrate the milestone birthday. Before the celebration, her loved ones warned her to remain inside and stay warm as last weekend’s winter storm brought a blast of snowy weather to their small South Carolina town.

A widow who lost her son years back, Kelly had multiple family members who continued to check on her. Unfortunately, Kelly’s dementia made her unable to fully heed their warnings to stay inside.


“Although she was my aunt, she was like a mother and grandmother to us all,” explained her niece Brenda Austin to People. “After her husband passed, she lived alone. She was very independent, but we checked on her daily.”

The family let her keep her car despite her diagnosis, wanting her to hold some semblance of independence. However, Kelly decided to venture out during the winter storm, driving her car through the below-freezing temperatures for reasons unknown. She took the drive Jan. 24, and a neighbor later found her vehicle abandoned in a ditch.


Austin added, “People had talked to her, told her to stay in the house.”

The neighbor saw the car in the water-filled hole with Kelly’s purse inside. They saw a relative’s information in the handbag and called 911. Police began searching for Kelly during the storm, amid low visibility from heavy rain.

As the search waged on, another of Kelly’s nieces decided to look in an unlikely yet familiar street. The occurrence proved useful, given Kelly’s diagnosis.

People with developing dementia frequently want to go to places they went to when they were younger,” shared Austin’s daughter, Stephanie Bell, to the news outlet. “She was found across the street from a church they used to go to.”

Unfortunately, the elderly woman never made it back to her home in the extreme winter weather. The niece found Kelly curled up near a power pole, a short walk from her house. Her loved one, however, has found a silver lining in the tragedy. Through it all, she kept her spark alive with her love of sparkles and high heels.


“And at 93 years old, she was still wearing heels,” added Austin. “She loved her fashion. Everything bedazzled or sparkly, that was her.”

Now her family and community are grieving the loss of an elder turned ancestor. Despite their grief, they remain united through the pictures she kept of the family, as they now represent her legacy.

The winter storm impacted millions of Americans across the southern and eastern coasts. Hundreds of thousands faced power outages, with some still ongoing, as CNN reports that over 30 people died from weather-related causes. Another wave of wintry weather is expected to hit the Carolinas this upcoming weekend.

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INGRID LLEWIS-MMARTIN, NYC, MAYOR, EERIC ADAMS, RESIGNATION

Prosecutors Allege Ex-Adams Aide Took Diamond Earrings As Bribe

Crowned as the so-called “Lioness of City Hall,” the corruption case is one of many high-profile cases Lewis-Martin is involved in.


New details emerged in the bribery case against former New York City aide Ingrid Lewis-Martin, who prosecutors allege participated in a corruption scheme for gifts in exchange for pressure to approve unsafe building projects, the New York Times reported.

Lewis-Martin, the former chief adviser to ex-NYC Mayor Eric Adams, has been tied up in numerous criminal indictments accusing her of abusing her authority while in a position of power to benefit her friends and associates in a bribery scheme.

New details have been added to the long list of bribes, including 2-carat diamond earrings priced at $3,000, offered by two developers who ran into delays with the city’s Building Department. 

As prosecutors allege she once received thousands of dollars in catered events and cash in exchange for fast-tracking permit approvals for a karaoke bar, the diamond-cut details allege that one of the developers, Raizada Vaid, sought help with renovation plans for a hotel on Manhattan’s Lower East Side. Texts show Vaid contacted the former aide to step in, saying, “Please call your DOB contact” after alleging the project was “stuck.”

Lewis-Martin allegedly followed orders, getting in touch with the department’s acting commissioner just two days later. However, when staff expressed safety concerns while Vaid described it as “simple” interior renovation issues, Lewis-Martin kept the pressure up.

Ultimately, the permit was approved.

While Lewis-Martin’s lawyer, Arthur L. Aidala, released a statement saying, “We look forward to a robust reply that we will be filing to these charges,” the allegations are listed as a new addition to five indictments, in which she benefited from project approvals.

She once received crab cakes, home renovations, and a television show appearance after playing favorites for a contractor and attempted to dump another project for protected bike lanes in Brooklyn.

Lewis-Martin and the other former Adams administration defendants have all issued not guilty pleas as the team was hit with several indictments, including a federal corruption indictment in 2024 against Adams himself.  

Crowned the so-called “Lioness of City Hall,” according to The Gothamist, the corruption case is one of many high-profile cases in which Lewis-Martin is involved. Prosecutors allege she once helped a supporter of Adams, Tian Ji Li, receive a $1.2 million contract in an effort to provide housing for asylum seekers. 

The former aide allegedly told a City Hall employee, “Whatever site TJ wants, I need him to get them. Because that’s our f—ing people.” 

Later, it was alleged that Li wired $50,000 to a bank account controlled by Lewis-Martin’s son.

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Zora Neale Hurston, Spunk, Yale

2026 Zora! Festival Season Returns To Central Florida To Celebrate Zora Neale Hurston’s Legacy

The 2026 ZORA!® Festival commemorates the literary icon and celebrates the contributions of the diaspora as part of America's 250th anniversary.


The 2026 ZORA!® Festival returns to Central Florida Jan. 30 and Feb. 1, honoring the legacy of literary icon Zora Neale Hurston and celebrating the diaspora’s contributions to American history during the year-long “America 250” anniversary.

Hosted in historic Eatonville, Florida, the festival provides a vibrant celebration of African-American culture and heritage. Artists, scholars, educators, students, and visitors from across the U.S. and beyond take part in events blending music, art, history, and education.

Festival highlights include the three-day Outdoor Festival of the Arts, the “Cotton Club, Reimagined—1930s Harlem Nightlife” event, and a traditional worship service. Other featured programs are the Placemaking Conference, the themed “Entering the Zoraverse: People, Places, Spaces,” and the Africa-America Women Economic Forum, “Leading for Economic Impact.”

The HATitude Cultural Flair Event is set for October.

Attendees can experience live performances, art exhibitions, and interactive activities, including the Tribute to the Legends, which honors individuals who have shaped African-American culture via performances and educational segments spotlighting contributions in literature, music, and social activism.

The annual festival commemorates the literary icon who died in Florida on Jan. 28, 1960, at age 69.

It celebrates her profound impact on the Harlem Renaissance and her works portraying African-American life. The festival features music, interactive art, and live performances, offering attendees a chance to explore Hurston’s lasting influence on American culture.

Festival exhibitions will highlight African-American art, literature, and history in ways that offer an in-depth look at the cultural heritage that helped shape the nation. Academic conferences and panel discussions bring scholars, artists, and community leaders together to explore challenges and achievements throughout the diaspora.

This year’s festival, a meaningful start to the United States’ 250th anniversary, uses art to highlight the nation’s history and the essential contributions of African-Americans, giving visitors a deeper understanding of the culture’s roots and modern impact.

RELATED CONTENT: Zora Neale Hurston’s Last Home Saved From Disrepair, To Be Preserved By Florida Foundation

Giannis Antetokounmpo, Kalshi

Giannis Antetokounmpo’s Company, Ante, Purchased Chicago Residential Building For Over $21M

The Harmony Apartments were purchased by the player's company, Ante


NBA All-Star player Giannis Antetokounmpo recently purchased a Chicago building to add to his extensive off-court business empire.

According to CoStar, the “Greek Freak” acquired the property through his family-owned-and-run company, Ante, which paid over $21 million for the apartment building. The building, Harmony Apartments, was completed in 2024 and is a four-story complex with 56 units.

Harmony Apartments is approximately 85 miles from the Milwaukee Bucks’ home stadium, Fiserv Forum (Antetokounmpo is the Bucks’ star player).

Essex Realty Group sold the property to Ante and was backed by Old National Bank, which provided the company with an $11 miilion loan.

The property was the most recent in the company’s real estate acquisitions, with Ante investing more than $69 million in several buildings totaling 186 apartment units over the past several months. Those purchases have taken place in Chicago, Wisconsin, and Brooklyn.

In October, Ante purchased a 39-unit building, The Atwater, in Shorewood, Wisconsin, for $11.75 million. The following month, the company acquired The Emerson in Madison, a 41-unit building, for $11.6 million.

The buildings in Brooklyn were purchased in November for about $25.2 million. The neighboring buildings, The Lawrence, are located in the Prospect Lefferts Garden section of the borough and have a combined 50 units.

Antetokounmpo launched the company in 2023 with his three brothers, Thanasis, Kostas, and Alex. When the company was announced, it stated that Ante would oversee a global portfolio of businesses, investment assets, and brand holdings.

In 2024, the brothers announced the launch of Improbable Media, a production and brand strategy, co-founded by the Antetokounmpos and former Chicago Bulls guard and ESPN basketball analyst Jay Williams.

Giannis Antetokounmpo has achieved numerous accomplishments throughout his NBA career. The 10-year veteran is a 10-time All-Star and All-NBA player and a four-time All-Defense member. He also won the 2019-’20 Defensive Player of the Year and was the 2021 NBA Finals MVP.

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