Louisiana, prison, Michael Maurice Mack

Louisiana Prison Forced To Keep Inmates Safe By Federal Judge


Originally Published July 21, 2023.

A federal judge handed down a ruling to Louisiana State Penitentiary in Angola that may change the way It treats the incarcerated population who work the prison’s Farm-Line.  According to WAFB, a federal ruling, on July 3, ordered the facility to establish a “memorandum with proposed remedies” to keep inmates safe on the prison’s Farm-Line.

Ronald Marshall, Chief Policy Analyst at VOTE spoke on the conditions:

“Officers on horseback with shotguns monitor as men soaked in their own sweat toil day in and day out in fields without safety gear or fair wages often suffering near-death injuries and heat exhaustion,” Marshall said.“

I witnessed these stories play out daily, and every day, I prayed for the men to find the strength to endure. Today’s ruling marks a crucial step towards safeguarding those men.”

Check out BE’s coverage of Louisiana State Penitentiary’s facility and its treatment of youth inmates.

***

According to a federal court filing, young inmates in a Louisiana prison are not only suffering through treacherous summer heat but reside in psychologically scarring isolation and have a lack of basic services such as clean water and schooling.

Advocates are requesting that the youth be moved to a facility in better condition and away from the prison the Louisiana State Penitentiary in Angola, a former death row prison, the Associated Press reports. 

The paperwork, filed in Baton Rouge, claims officials had not kept promises to place inmates in a constitutionally acceptable facility, which was supposed to happen in spring 2023. Now, advocates for the juveniles are requesting that an order to end the housing of juveniles at the Angola facility be placed and the young inmates moved. 

“Defendants promised safe and sanitary conditions. Defendants broke that promise, locking children in barred cells with only a metal bed and metal toilet/sink, unclean faucets, and no drinkable water source, and allowing excessive heat in the housing areas to go unremediated during this hot summer in Louisiana,” the juvenile advocates stated.

Attorneys working with the American Civil Liberties Union and other inmate advocates supplied affidavits from three youths who are or have been housed at the facility. They spoke of foul water from unsanitary faucets in their jail cells and inedible food. One inmate accused a correctional officer of slamming him against the wall and stated that he was overcome by a chemical irritant that had drifted from another part of the jail when it was used on another prisoner.

There are claims that the heat is unbearable: temperatures in southeast Louisiana regularly went above 100 degrees and sometimes as high as 130 degrees.

A medical expert said the prolonged solitary confinement of the youths can cause a “significant risk of serious psychological harm.” Another expert said there are physical and psychological dangers of keeping them in un-airconditioned cells with unreliable fans.

“The youth at OJJ Angola Unit are at substantial risk of serious physical and psychological harm due to their extensive and continued exposure to high temperatures and heat index during the summer months in Louisiana,” Dr. Susi Vassallo wrote.

In summer 2022, a lawsuit was filed questioning the ability to protect the juveniles and provide them with needed services at the prison.

“Given the fact that 83% of youth in OJJ’s secure care system are Black, it is statistically likely that Black youth will disproportionately suffer the brunt of the Governor’s transfer plan,” stated the attorneys in the lawsuit.

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summer, hair, sun, protective styles

Avoid Hair Damage While Out In The Summer Heat

Celebrity stylist Kim Kimble discusses how to keep hair healthy and manageable this summer.


Originally Published July 29, 2015.

Everyone loves a little fun in the sun, but too much time spent under those summer rays without the proper haircare routine can leave your once beautiful beach hair in need of help.

BLACK ENTERPRISE caught up with LA Hair star and celebrity stylist, Kim Kimble, to get her five tips for maintaining summer hair. She shares how you can keep your tresses manageable, stylish, and healthy in the warm weather.

Natural hair during the summer is a great choice

It’s low maintenance and it’s nice to give hair a break from the stress of chemical treatments, especially when it’s going to be taking on stress from the heat and sun.

Sunlight is not your friend

It’s not only damaging to skin, but to hair. Using hair products with SPF or wearing a hat or scarf when you are out in the sun is a must.

Rinse your hair both before and after swimming

If your hair is already wet, it is harder for chemicals, like chlorine, to latch on. And, of course, you want to wash out any chemicals or salt as soon as you can after swimming. If you do swim a lot, it might be worth it to invest in a shampoo designed to get rid of chlorine.

Protective styles work

Box braids or other protective styles, like buns or braided updos, can be a nice change of pace—especially when it gets really hot out.

If you feel like your hair is starting to feel dry or straw-like, indulge in a little extra TLC. Deep conditioning treatments–look for a product with silk amino acids–can help damaged hair. Hot oil treatments are great. (I love natural coconut oil.) It will also help if you can avoid blow-drying or using heat on the hair.

RELATED CONTENT: Baltimore Teacher Keeps His Job After Student Hair-Braiding Controversy

water, graduation, Joe Biden, pro-Palestinian, Israel, Gaza, students, protesters, UCLA, Columbia University, president

President Joe Biden Reassures Voters He’s Going To ‘Finish The Job’ During High-Stakes Press Conference Amid Calls To Step Down 

Think he made his case?


President Joe Biden told reporters he is “going to finish the job” during a rare press conference to address the calls for him to leave the race. 

In a pivotal moment for Biden’s reelection campaign, the President addressed reporters at the 2024 NATO Summit in Washington, D.C., on July 11. After an eight-minute speech, reporters came out swinging with questions surrounding the growing list of Democrats pushing for Biden to step down. However, Biden fought to reassure Democratic voters that he was the man to vote for in November 2024. “I think I’m the most qualified person to run for president. I beat him once, and I will beat him again,” Biden said. 

“I’ve gotta finish this job. I’ve gotta finish this job because there’s so much at stake.”

The President addressed vital foreign policy questions while celebrating NATO’s 75th anniversary, including his concerns about Ukraine and China’s rising threat to the U.S. However, his presidential responses were overshadowed by questions about mishaps that occurred earlier in the day.

During a scheduled event, Biden mistakenly introduced Ukrainian President Volodymyr Zelenskyy as Russian President Vladimir Putin before quickly correcting himself. At the start of the press conference, Biden made another noticeable flub by referring to former President Donald Trump as the Vice President after a reporter from Reuters asked if Vice President Kamala Harris had the ability “to beat Trump if she were at the top of the ticket.”  “I wouldn’t have picked Vice President Trump to be vice president if I think [sic] she was not qualified to be president,” Biden mistakenly replied. 

He failed to correct himself and carried on with the next question. 

Since Biden’s poor debate performance, concern for his health and mental capacity has heightened after reports of a meeting between expert neurologist Dr. Kevin Cannard and Biden’s doctor, Dr. Kevin O’Connor. The President took the time to address the rumors, stating that he is in good health and has no problem taking a cognitive exam if needed. “If my neurologist tells me I need another exam…if they think it’s a problem, then I’ll do it,” he told reporters.  

While Biden admitted to needing more time to “pace” himself, seemingly placing the blame on his team for running a tight schedule, he took some jabs at Trump, suggesting that while he is having back-to-back meetings, his GOP opponent is relaxing in Mar-A-Lago. 

The goal of the press conference was to reignite faith within his party’s lawmakers and voters. Biden highlighted the fact that regardless of what he decided, someone would be disappointed.

“No matter what I did, no one is going to be satisfied,” he said. And just four minutes after Biden gave his final question response, Rep. Jim Himes (D-CT), the top Democrat on the House Intelligence Committee, according to CNBC, released a statement calling on Biden to exit the race. Rep. Scot Peters (D-Calif.) followed in his footsteps.

“The stakes are high, and we are on a losing course,” Peters said.

However, despite rumors of Harris being groomed to step up to the plate, the Vice President issued her continuous support of her boss on X. “Presiden @JoeBiden speaks from the heart, shows an unshakable resilience, and when he gets knocked down, he gets back up,” she wrote. “That is what winning looks like.”

Tessie Provost, New Orleans

Tessie Provost, One of The First Students To Attend A Desegregated School In New Orleans, Dies At 69

Provost was in the first grade when she enrolled in McDonough Elementary in 1960


Tessie Prevost, a pioneer in school desegregation, died over the weekend. She was 69 years old.

Prevost was one of the first Black girls to attend New Orleans public schools after federal courts forced schools to abide the Supreme Court’s 1954 Brown vs. the Board of Education ruling that determined that segregation of schools was unconstitutional. 

On Nov. 14, 1960, Prevost, Prevail Etienne, and Leona Tate enrolled in McDonogh 19 Elementary School. Federal marshals escorted the six-year-olds into the building while an angry white mob jeered at them. Prevost said she wasn’t afraid of her aggressors.

“My daddy told me in the car, he said, ‘Look straight ahead, take my hand, and I’m here.’ And I wasn’t afraid,” she told CBS News. “For some reason, I just wasn’t afraid. I felt protected with my daddy,” Prevost told the outlet.

White parents abruptly removed their children from the school, leaving the three girls to be the only students in the school. The children were under constant police guard, and their classroom windows were covered with brown paper. The students attended recess in the school’s gymnasium because it was too dangerous for them to play outside. 

The school has been converted into Tate Etienne and Prevost Center, a historical landmark designed to preserve and teach New Orleans’s civil rights history.

Prevost worked at the LSU School of Dentistry for over 20 years and made public appearances where she shared her experience while attending McDonough Elementary school. She also advocated for voting rights.  

“On behalf of NOLA Public Schools and the Orleans Parish School Board, we extend our heartfelt condolences to Tessie Prevost’s family, friends, and all who were touched by her remarkable life,” NOLA Public School Superintendent Dr. Avis Williams said.

Her cause of death has not been released, but Prevost’s family told WSDU News that her health had been declining for several months. 

New Orleans Mayor LaToya Cantrell issued a statement honoring the trailblazer. 

“Her passing is a profound loss, but her contributions will continue to resonate for generations. May she rest in God’s perfect peace.”

LGBTQ, Trevor Project, Jaymes Black

LGBTQ Organization The Trevor Project Appoints Jaymes Black As New CEO

Jaymes Black's personal story as a lesbian teen in the 1990s resonates with The Trevor Project's mission to support LGBTQ youth.


The Trevor Project, a prominent LGBTQ suicide prevention and crisis intervention organization, has appointed Jaymes Black as its new CEO.

Black, who uses all pronouns, makes history as the first Black and nonbinary leader of The Trevor Project, and the appointment comes at a critical juncture for LGBTQ youth, particularly transgender individuals, who face unprecedented challenges. The Trevor Project’s new CEO aims to shed light on the struggles of today’s LGBTQ youth as recent data from The Trevor Project paints a concerning picture. A 2022 poll conducted by Morning Consult revealed that 86% of trans and nonbinary youths reported negative mental health impacts from debates surrounding anti-trans legislation. Furthermore, The Trevor Project’s 2023 survey found that 41% of LGBTQ young people had seriously contemplated suicide in the previous year.

According to NBC News, Black’s personal journey resonates deeply with The Trevor Project’s mission. As a high school student in the 1990s, Black faced isolation after their relationship with a girlfriend became public knowledge. “What that led to is me dropping out of high school. It was too isolating, and I just didn’t feel like I could go on,” Black shared. Reflecting on current challenges, they added, “As bad as my story sounds, I can’t imagine what our youth are going through today.”

The Trevor Project’s new leadership comes amid a surge in anti-LGBTQ legislation. As of this month, state lawmakers have introduced 527 bills targeting LGBTQ individuals, surpassing last year’s total of 510, according to the American Civil Liberties Union. These bills often focus on restricting trans students’ rights and limiting LGBTQ-related discussions in schools.

Before joining The Trevor Project, Black served as CEO of Family Equality, an organization advocating for LGBTQ families. Their journey includes overcoming personal challenges, including moving to Dallas with their girlfriend at 21 and finding community in the local “gayborhood.” Black later married their wife, Cheralyn, in Canada, years before same-sex marriage became legal nationwide in the U.S.

Black’s career path led them from corporate America to nonprofit leadership, motivated in part by the discrimination they faced as a lesbian couple starting a family. The couple adopted twin boys in 2014 and later relocated to Washington, D.C., to escape anti-LGBTQ legislation in Texas. As the new CEO of The Trevor Project, Black is poised to leverage their experiences and leadership to address the pressing needs of LGBTQ youth.

RELATED CONTENT: 6 Black-Owned LGBTQ+ Brands To Elevate Your Summer Style

Second Annual African American Franchise Symposium Set For August In Metro-Dallas Area

Second Annual African American Franchise Symposium Set For August In Metro-Dallas Area

Before the symposium and trade show, The Franchise Game will also hold a VIP Reception on Thursday, Aug. 15, 2024, at On the Marquee in Frisco, TX.


The Franchise Game, the US’s first and only African American Franchise Symposium and Trade Show, is set for Friday, Aug. 16, 2024, in Plano, Texas.

The event, spearheaded by The Franchise Player Tarji Carter, marketing expert Dessie Brown, Jr., and brand consultant Daylon Goff, will take place at Yum! Restaurants International corporate campus from 8 a.m. to 5 p.m. CST. The symposium aims to bring together experts and industry leaders to discuss the secrets to success, challenges, and opportunities in franchising.

This year’s event theme is Own Your Future: Franchising as a Path to True Independence.

BLACK ENTERPRISE covered the inaugural symposium in 2023. This year, Tarji Carter, the organizer of the event and founder of The Franchise Player, is anticipating an even better event than last year. For 2024, The Franchise Game is stepping things up by bringing in experts to dive deep into franchise law, operational efficiencies, and the ins and outs of buying an existing restaurant. In addition, tackling how the latest changes in DEI laws affect corporate roles for underrepresented groups and why franchise ownership is a decisive step toward economic empowerment for our community.

“As we go into our second year of organizing this expo, we are still looking to attract multi-unit franchisees, owner/operators, potential investors, athletes, entertainers, and industry influencers,” says Carter, who has worked with some of the world’s most delicious brands, including Cinnabon, Carvel, Baskin Robbins, Dunkin, Wingstop, Edible Arrangements, Fuddruckers, and Bojangles’. “We are looking to increase franchise ownership and wealth across the African American community by providing education, resources, and opportunities to aspiring franchisees and small business owners.”

The day will kick off with a welcome from James Fripp (Chief Equity, Inclusion & Belonging Officer, Yum! Brands). It will lead into discussions with industry heavyweights including Rachel Proctor (Mayor of DeSoto, TX and Multi-Unit Franchisee, Salata Salads), Andre Walters (Retired NFL Player, Multi-Unit Franchisee, Duck Donuts), Aicha Bascaro (Founder/CEO, American Franchise Academy), Tanya Nebo (Owner of Nebo Law Firm), Dominique Maddox (Founder of EATS Brokers), Shawn Caric (VP of Franchise Development, Smoothie King), Pam Gore (Director of Development Marketing, Dine Brands), Maureen DeStefano (VP of Franchise Development, Potbelly Sandwiches) and Carter herself, on behalf of The Franchise Player.

Roland Parrish (CEO of Parrish Restaurants, Ltd, which owns and operates 24 McDonald’s restaurants in Dallas and the surrounding areas) will be the Guest of Honor for this year’s Fireside Chat.

With the trade show happening during Black Business Month, The Franchise Game will also include sessions from franchisees, lawyers, business development officers, and operation managers. A Day in the Life of a Franchisee (where attendees will learn from some of the industry’s best multi-unit franchisees), Talk to My Attorney! (where attendees will learn about the legal rights and responsibilities from franchise attorneys), Recipe for Success – Identifying The Ideal Franchisee (where top representatives from leading franchise brands will share insight on what makes an ideal franchise candidate), From One to Many: Mastering Multi-unit Ownership (where franchise veterans will provide detailed insight into the transition from the brand’s franchisee training to the essential skills you must acquire independently to achieve exponential growth), Taste of Ownership: Acquiring a Restaurant Franchise (an in-depth session on evaluating potential purchases), and Franchise Freedom: Seizing Opportunities Amidst DEI Challenges (exploring the urgent need for marginalized groups to enter franchising now amidst increasing threats to diversity, equity, and inclusion (DEI) laws).

“This event is for all individuals who want to know more about franchising,” Carter adds. “Whether it be a novice, who just wants to get their foot in the door, or a current franchisee looking to expand into multi-unit franchising or diversifying their portfolio.” 

Sponsors include Inspire Brands, American Franchise Academy, NeboLaw, GoTo Foods, and Ben & Jerry’s.

Before the symposium and trade show, The Franchise Game will also hold a VIP Reception on Thursday, Aug. 15, 2024, at On the Marquee in Frisco, Texas.

To purchase tickets or for more information, please visit www.thefranchiseplayer.com/tfg.

Tarji Carter, Founder of The Franchise Game
Joyel Crawford, Fairygodmentor, Ask Your Fairygodmentor, Column, peer to mentor, manager, peer

Ask Your Fairygodmentor: How To Deal With A Manager Who’s Burning You Out

Remember: You drive your career. Your manager is the career GPS.


Reader’s Question:

Hi FairyGodMentor,

How do you deal with a manager who wants you firing on all cylinders (all the time)?

Best wishes,

Burnt Out

________________________________________________________________________________________________________

Dear Burnt Out,

It’s challenging to deal with the day-to-day demands of your own job. Then there’s your manager, a person who’s got a whole other host of demands weighing on their shoulders.

As a people leader, I often fell into the trap that everyone had to be working at the same high intensity as me in order to be productive. That’s not always the case. One size doesn’t fit all. How one approaches work isn’t the ONLY way success is achieved.

I want to stress something very important here: You drive your career. You’re in the driver’s seat. Your manager is like the career GPS.  You know what your needs and limits are. And if those needs change, tell your manager so they can recalculate the route for you.

The only way for your manager to understand what your needs and limits are is to Show Your Ask and tell them. This is why I stress the importance of having regular one-on-one conversations with your manager to strengthen your business relationship and communication. It doesn’t have to be a super-formal thing.

I liked creating an agenda because I knew that if I had to share something personal, like lightening up the workload, I may let my emotions get the better of me and the conversation may go sideways. You should have a script of talking points.

A standing weekly 30-minute meeting to discuss project updates (this will minimize micromanaging—trust me). You can also add your career development to the agenda. That was something that I kept top of mind for all of the people that I reported to.

Firing on all cylinders is not sustainable. It’s important to communicate to your manager what productivity and success has looked like so far and share the impact of what driving with your foot to the proverbial floor will have on you and your work product.

Bring the receipts! Show your work. Where’s the data/results to show what you’ve been able to do so far for the organization? Share how you need to put on the breaks to stay productive. Always tie what you’re doing or needing back to the business. It’s all about how your work is impacting the business.

When thinking of an ask of the business, envision the business as Janet Jackson singing, “What have you done for me lately?!” You should be able to answer that question by providing clear and concise bullet points of information to support your ask.

Make sure to ask clarifying questions to ensure you’re on the same page. Don’t leave that office, cubicle, or virtual room until you have confirmation on what the next steps are going to be. Document what was discussed, review your notes with your manager to avoid any misunderstandings, and send them a copy of your conversation.

Your well-being is important. Without it, how will you keep bring the magic you bring to your role each day?

Your efforts are all in an attempt to make your manager and the organization successful. Isn’t that what they want, too? Talk to them and help them remember.

You got this!

Sincerely,

Your Fairygodmentor®

Joyel Crawford, Fairygodmentor, Ask Your Fairygodmentor, Column
(Image: Kirsten White Photography)

Joyel Crawford is an award-winning career and leadership development professional and the founder of Crawford Leadership Strategies, a consultancy that develops empowered, results-driven leaders through engaging leadership development coaching, training, and facilitation.

Have a question about handling a micromanager? Are you having difficulty navigating spaces because of your hair. Is work stressing you out or do you need support coaching poor performance? Are you wondering how to effectively negotiate and get the job offer you desire? Do you have any questions about career and leadership development?

Ask Your FairyGodMentor® here.

RELATED CONTENT: Ask Your FairyGodMentor®: How To Lead Your Team During Layoffs And Prevent Stress

Mayor Eric Adams, New York

Mayor Eric Adams Announces ‘New Look’ For City Streets With The First Official NYC Trash Bin Pickup Program 

It's about time..don't you think?!


NYC Mayor Eric Adams aims to keep his promise to combat the increase in rats and rodents by implementing the first official trash bin program for residents

Joined by Department of Sanitation Commissioner Jessica Tisch, Adams announced on July 8  by wheeling out and presenting the first bin to the curb outside Gracie Mansion. Adams feels the program will keep city streets cleaner by limiting the amount of black trash bags seen on the streets and will decrease the rat population. “Today, we are tossing even more black bags into the dustbin of history and taking the next step forward in our ‘Trash Revolution,'” Adams said. 

“They are getting more and more bold. They no longer run from you; they just hang out and just do what they want. And we want to make sure that we change that in a real way.”

Starting on Nov. 12, residential building landlords with no more than nine units will be required to use trash bins with secure latching lids. The move will help the city contain 70% of its 14 billion annual pounds of trash in two years. “Many property owners already use bins for their trash — and pay over $100 retail in order to keep the streets clean,” Tisch said. 

“Well, we’ve got great news: at the same time that we’re moving to require containerization of trash for all buildings with one to nine residential units, we’re unveiling the official ‘NYC Bin’ — beautiful, durable, and less than $50 for the most common size.”

Adams has had his own issues with the city’s rat population after it was reported that the sanitation department cited the former NYPD captain for allegedly harboring rats in his Brooklyn townhome. City records show Adams received close to 18 summons over the years, mostly related to garbage issues. He mentioned his disdain for the creepy rodents during his campaign. “Most people don’t know this about me, but I hate rats. And pretty soon, those rats will be hating me,” Adams said.

According to Business Insider, the trash bins will be provided through a $1.6 million contract with consulting giant McKinsey, first established in 2022. In October 2022, McKinsey was scheduled to shadow the city’s Sanitation Department for 20 weeks to determine what sort of bins would suit the different landscapes of the streets, honing in on what they should look like and the vendors to use.

A spokesperson for the department said the work identified on the contract wrapped up in April 2023, with a solution decided upon that relates to other cities like Barcelona, Spain, often flooded with colored and uniform bins.

RELATED CONTENT: 50 Cent Hashes It Out With Eric Adams After Disagreeing Over Migrant Prepaid Credit Card Plan

Louisiana, classroom, Ten Commandments, Michigan,

Michigan County School District Accused Of Racial Profiling, Referred To Black Students As ‘Monkeys’ And ‘N-Word’

Children shouldn't have to deal with that....


Parents of five Black elementary and middle school students have filed a lawsuit against the Livingston County school district in Michigan, alleging the students faced “severe, pervasive, and persistent” racism. 

The suit claims the students of Pathfinder Middle School and Navigator Upper Elementary School in rural Michigan were allegedly referred to by the n-word, “monkeys,” and “cotton pickers,” along with other derogatory slurs. Filed against district Superintendent Rick Todd and principals Janet McDole and Lori Sandula, the parents are accusing the administrators of looking the other way after an alleged repeated pattern of white students mocking Black children took place.

In one incident, the district allegedly refused to punish the harassing children “out of fear of labeling them a ‘racist,’ while the harassed child was suspended for two days.” The attorney representing the parents, Jon Marko, released a statement saying the district’s failure to protect the students, all aged as young as 11, pushed racism to the forefront. “Any school district has a duty and obligation to look out for the welfare and wellbeing of its students,” Marko said. 

“…As a consequence, racism continues to permeate throughout the school district. No parent should be scared to send a child to school for fear of racial harassment.”

Several incidents of harassment were filed in the suit. At Pathfinder, one student identified as S.C. was allegedly physically assaulted, called racial slurs, including the n-word and “monkey,” and told she didn’t belong. The student hid in the hallways until the instigators went to class to avoid them. As a result, S.C. was repeatedly written up due to lateness. 

According to CBS News, a second student reported the alleged harassment of an Indian student by white students asking if they “could put a red dot on their forehead.” After witnessing the incident, the parents of the second Michigan student made a report to Sandula and Todd on Dec. 9, 2021.

Approximately two months later, that same alleged student was involved in an altercation over racial harassment and suspended. After the parent scheduled a meeting with the administrators, it was canceled and never happened. However, the racist comments carried on throughout the rest of the year and into 2023. 

At Navigator Upper Elementary, the third plaintiff said a note was passed around with an “N-word pass” on its message, suggesting kids had a pass to say the N-word.” A teacher intervened and gave the note to the principal. While the school district claims an investigation was going to take place, the third student’s parents were never notified, prompting the racial slurs to continue toward the student. 

McDole allegedly told the student’s father that “she did not want to bring negative attention to the situation or for the children to be labeled racist” when he inquired about why he was never contacted. 

The Michigan school district currently has 2,332 students enrolled, with 92.3% identifying as white. The suit alleges the schools violated Title VI because they “effectively caused, encouraged, accepted, tolerated, or failed to correct a hostile environment, based on race, of which it had actual or constructive notice.”

RELATED CONTENT: Jane Elliott, Renowned Anti-Racism Activist, Criticizes GOP’s Efforts To Restrict Race Discussions In Classrooms

A'ja Wilson, WNBA record, Aces, Las Vegas

A’ja Wilson Will Become First WNBA Player To Grace NBA 2K Video Game Cover

A'ja Wilson makes history as the first WNBA player to appear on the cover an NBA 2K video game.


A’ja Wilson will soon become the first WNBA player to appear on the cover of an NBA 2K video game.

The unprecedented move comes at a ripe time for women’s basketball, as the sport continues to be recognized on a larger scale. Her inclusion on the global edition cover of NBA 2K25 is a historic feat–it’s never been done before. The game is set for release on Sept. 6th.

“Being featured on the NBA 2K25 cover is a big moment for me and a testament to the ever-growing fandom of the WNBA,” said Wilson in an official statement. “Seeing more and more WNBA athletes scanned into NBA 2K25 to best capture the style and confidence of the league has been empowering, and I can’t wait for fans to experience it in-game.”

Drafted first overall by the Las Vegas Aces during the 2018 WNBA Draft, Wilson’s winning streak extends far beyond becoming the first WNBA player to appear on the cover of an NBA 2K video game. In 2022 and 2023, she led her team to two consecutive WNBA championship titles. As the 2024 season is underway, Wilson continues to shine as the leader of points (27.0) and blocks (2.7) per game in the league. She trails Angel Reese as the top rebounder, with 10.9 rebounds per game.

Moreover, when the WNBA kicked off its 28th season on May 18, the league witnessed its highest attendance in 26 years and its most-watched games on national television in WNBA history. In a report to follow the start of its 2024 season, arenas were filled to a 94% capacity, a 17% increase from the previous year. ABC, ESPN, ESPN2, and CBS networks saw numbers that tripled last season’s average viewership, with roughly 1.32 million viewers tuning in to the games.

“What’s happening now in women’s basketball is confirmation of what we’ve always known: The demand is there, and women’s sports is a valuable investment,” said Senior Vice President and Chief Growth Officer Colie Edison. “We’re encouraged by growing engagement across all our verticals, especially as we welcome new and diverse audiences into our fandom. The WNBA continues to experience sustained growth as our league embraces this heightened momentum.”

Joining Wilson on the All-Star edition of the popular video game is the NBA’s Jayson Tatum on the heels of clinching the 2024 NBA Finals win alongside his Boston Celtics teammates. The victory brought the franchise its 18th championship title and the first since 2008.

In addition to being the first WNBA player featured on the cover of the deluxe version of NBA 2K25, A’ja Wilson will also be the cover star for the GameStop-exclusive physical edition of the WNBA version of the game that will only be sold in the U.S. and Canada.

RELATED CONTENT: Angel Reese Scores New WNBA Record, Beats Candace Parker In Double-Doubles

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