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The High Cost of Death

When Clara Bell received the news in June that her beloved 27-year-old nephew had died of an undiagnosed heart condition, she rushed to be with her sister. But the clock was ticking. While the entire family was grieving, funeral arrangements needed to be made, life insurance companies had to be called, and a newspaper obituary needed to be written and paid for.

How Marketing Can Bring Your Brand Back to the Top

As the Vice President of Marketing for Cadillac, Don Butler leads product planning, marketing, advertising and promotion for General Motors’ luxury brand.  A 30-year industry veteran (he began his career...

Fixing the Economy

Fixing the Economy

Believe it or not, there’s one aspect of Barack Obama’s ascendance to the White House that’s rarely noted. He is one of a few Americans who entered 2009 looking forward to a bigger home and a higher-paying job. Little more than a week before Barack Obama took office, the Labor Department reported that the unemployment rate had risen to 7.2% in December, its highest level in 16 years. And that was just the beginning.

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