Now that I have your attention, let’s talk. Say what you will about the gay community, but this one thing is clear, “they are masters at communications!†I make my living doing Public Relations, Crises Management, and Strategic Planning, so I know good public manipulation when I see it and the gay community, in this regards, should be emulated by the Republican Party.
Growing up in St. Louis, there was no such thing or word as being gay (yes, I am sure they existed, but they definitely were not publicly known or out).  So, the gay community studied Blacks and the Civil Rights movement of the 1960’s and made a conscious decision to adopt–some would say hijack–the language of the Civil Rights community.
They went from gay rights to Civil Rights; from gay marriage to marriage equality.  Anyone that knows anything about PR knows th
at marketing is all about language and communications.  Politics is the ultimate form of marketing. You can ask a girl to have sex with you or you can ask her to make love to you.  Both ask the same thing; but the latter uses a more effective way to communicate your desires than the former.Early on, gays knew that America was not going to support gay rights, but in light of the experience of the Black community; who could be against “Civil Rights†for gays? But yet, gays never explained and the media never asked where their assertion of “rights†stemmed from.
A “right†indicates something you are entitled to–by birth, by God, by law, by social norms, etc.  Therefore, I would like my gay friends to explain to me the origin of their rights. I believe they have rights as an American citizen, but not because they are gay.  Now, this is what you will not hear the gay community talk about because equal rights is not their real objective–that is a byproduct of their real goal.
Their real goal is to force society to accept their personal lifestyle choices–i.e., being gay, bisexual, transgendered, etc.  Civil Rights for Blacks was never about acceptance, but rather enforcement of the U.S. Constitution.  The Constitution had already guaranteed us the very rights we were fighting for–right to vote, right to live anywhere, right to due process, etc.  We were not seeking to create a special class of rights based on “choices†we voluntarily made (we were born Black–we did not choose to be Black).  We did not choose to come to America nor did we choose to be slaves. So, our Civil Rights movement was about enforcement of the rights we were already guaranteed by the U.S. Constitution.  Therefore, in my opinion, there can be no equating Blacks and Civil Rights with gays and special rights! So, for Obama, Sharpton, the NAACP, the Congressional Black Caucus to equate gay rights with Civil Rights should be an insult not only to the Black community; but also to all who sacrificed for Blacks to gain the Civil Rights that Blacks were already due.
Former California U.S. Senator and linguist, S.I. Hayakawa once said, “Meanings are in people, not in words.â€Â  Republicans typically think simply because they are right on the issues, somehow the public will understand their positions.  They should learn to be more like the gay community–to understand how words can change the perception the public has on controversial issues.  Gays understood that Americans would not support gay marriage, but who can be against “marriage equality?â€Â What a brilliant PR move!
Republicans need to do a better job of educating the American people that they are not against gay people; they are against “special rights†for gays. If Obama and the Democrats think gay rights is a
civil right, then how can they at the same time say they will leave it up to the states to decide the issue?  Huh?  When are they going to introduce legislation in Congress that codifies gay rights as a civil right? Everyone knows that the Democrats have no intention of introducing legislation because this is all an election year ploy!Let me also help you with the media’s obsessive use of supposed polls that show that a majority of Americans “support†gay rights and gay marriage.  What the media and gays never tell you is that there are currently 35 states that define marriage as between one man and one woman in their state constitutions.  So, the polls are in direct contradiction to the facts on the ground.
This fact is a PR bonanza if the Republicans did a better job of communicating their positions to the public.  To my Republican friends, learn how the gays have used language to advance their cause–in other words, be gay!
The views expressed are those of Raynard Jackson, president & CEO of Raynard Jackson & Associates, LLC., a D.C.-public relations/government affairs firm. He is also a contributing editor for ExcellStyle Magazine, Freedom’s Journal Magazine and U.S. Africa Magazine.